Proper Trust Logo Placement for Rockin’ Conversions

Verisign recently published a study demonstrating that the “trust index” of your average web visitor is at a paltry 61.5 points out of a possible 100. (

In other words, your average web visitor is extremely wary and rates the overall trust worthiness of unfamiliar websites just above an “F”.

It’s for this reason that many security & trust logos exist – they’re designed to bring outside credibility and reinforce that a new user can trust your website.

Most of the big players in the trust logo space offer a litany of studies demonstrating how simply adding their logo will improve your website conversion rate.
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