Shortcuts are good, right? Not so when it comes to social media.
You are busy, managing your day, and sometimes it may not seem like you have enough time to take care of tweeting and posting. Enter in the plethora of Internet tools catering to someone just like you.
You can automate nearly all of your social media tasks, but should you? Today, we are going to look at why automating your social media could be damaging your image. We’ll look at when it’s definitely not okay to automate, and what tasks might be okay to automate.
Let’s explore why automating your social media could be damaging your image.
Social Means Social
Let’s take the general term, social media, and define it. Social media involves applications that allow users to create and share content and to participate in social networking.
So, by its very definition, social media is social, leaving little doubt that automating all the time doesn’t make for businesses.
Yet, when it comes to marketing managers and social media managers, much of the social side of social media is constantly replaced with automation tools. This makes the marketing department’s job easier, but at what coast to your image and your brand?
The Rise of Automation
Automation tools were created to fill a niche, and many of them have been quite successful. Most people are willing to do anything if it saves them time. After all, wouldn’t it be nice to set your tweets and posts for the week and let social media operate alone?