Cart Abandonment

Tips To Prevent eCommerce Shopping Cart Abandonment

How many times have you loaded up an online shopping cart only to change your mind and walk away?

If you answered “many times” to this question, you aren’t alone. According to Statista, the rate consumers abandoned shopping carts on Black Friday 2015 was 72.81%. That’s up from 65.53% in 2011.

The “every day” abandonment rate is 68.55%. That means nearly 7 out of 10 shoppers fill their virtual shopping carts and click away. This rate, like the Black Friday rate, is up over previous years.

Before we get into the tips to prevent eCommerce shopping cart abandonment, let’s first answer the question, “Why do so many shopping carts get abandoned?”

The answer is multiple reasons. A Business Insider study, lists the top reasons for shopping cart abandonment as:

58% said shipping costs were more than expected.
57% said they weren’t ready to purchase, and they just wanted to compare prices and shipping costs to other website.
55% said they just wanted to save the cart for later.
50% said their order wasn’t large enough to qualify for free shipping.
28% said the shipping time was too long.
28% said they didn’t want to create an account to purchase.
25% didn’t purchase because their preferred payment options weren’t available.

So, to sum up – the top three reasons shoppers abandon shopping carts are high shipping costs, price comparing, or not ready to purchase.

Now that we know why carts are abandoned, let’s talk about tips to prevent eCommerce shopping cart abandonment.

Tip #1: Use Wish Lists

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Cart Abandonment

Essential eCommerce Industry Stats For Abandonment

For many years, shopping cart abandonment has been a growing problem for eCommerce retailers.

According to the Baymard Institute, the average documented online shopping cart abandonment rate is 68.53%.

Translated into simpler terms, that means nearly 70 out of 100 people who fill their shopping carts on your website never come back to finish their purchase. When put this way, that percentage is staggering.

While shopping cart abandonment is the bane of eCommerce retailers, it can also provide an opportunity.

With billions of dollars’ worth of merchandise abandoned in online shopping carts, about 60% of that may be recoverable. For shrewd eCommerce sites with some ingenuity, you can turn abandoned carts around to your advantage.

In this article, we’re going to discuss essential eCommerce industry stats for abandonment and what you can do to turn the negative into a positive.

Would your revenue increase if you retained some of those abandoned carts?

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How to use Conversion Optimization to Battle Shopping Cart Abandonment – An Infographic

Lots of people come to us for landing page optimization, but there’s a great deal to be learned from shopping cart abandonment as well. Today we’re excited to release an infographic showing the major concerns and solutions to battling shopping cart abandonment. Here are a few core concepts we always find interesting:

Ecommerce sites have an average cart abandonment rate of 55% to 75%
The average online checkout process includes 5.6 pages
40% of shoppers are hesitant to create an account because they expect to receive spam

What surprises you?

(Click the image to view a larger size.) Continue reading “How to use Conversion Optimization to Battle Shopping Cart Abandonment – An Infographic”

Online Checkout Forms – Get Inspired Now!

landing page inspriation for ecommerce shopping carts

Normally we focus on landing pages, but today we’re opening it up to online checkout forms. Too many companies are killing their completion rates. We can stand by no longer.

These sites are prime candidates for cart abandonment. If visitors scurry when they hit the checkout page, consider a solution that will capture visitors emails as they leave and allow you to remarket to them with a targeted campaign.

To see our comments, just rollover the images and our notes and suggestions will popup.

Small Press Distribution

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6 Ways To Radically Reduce Shopping Cart Abandonment Rates

High shopping cart abandonment rates is a thorn in the side of every ecommerce marketer. People load their carts, see your shipping rates, and say “adios.” Instead of being frustrated, you should see abandonment for what it really is: a big fat opportunity to slash shopping cart abandonment rates!

More than 75% of all shopping carts are abandoned, according to Listrak’s six-month shopping cart abandonment index. That means only one out of every four shoppers converts. The question is, how do you get the other three to pony up some dough?

Here are six facts you need to know to lift shopping cart and checkout conversion rates:

Fact #1. Shoppers want free shipping

Shipping costs are to blame for 44% of abandoned carts, according to Forrester. It’s the number-one cause of cart abandonment, and has been for years.

What do people want to pay for shipping? Zero dollars. Free shipping and coupon codes are everywhere. They’ve conditioned consumers to expect a deal. If you don’t have a deal, they’re going to find someone who does.

This leaves ecommerce sites with two options: Continue reading “6 Ways To Radically Reduce Shopping Cart Abandonment Rates”