Did you know that all landing pages are web pages, but not all web pages are landing pages?
If you answered, “Wow, I didn’t know that,” let’s first define a landing page. It will help you as we discuss seven landing page musts to increase your conversion rates. A landing page:
- Exists to persuade your customer to take an action.
- Captures your web visitor’s information. This is the conversion event that ultimately leads to conversion rate optimization.
- Has a form on it.
- Is uncluttered.
- Focuses on one action.
The most important part of your landing page is the form that exists on it. The landing page form has one purpose, and that is for your web visitor to give you information about themselves (contact info) so you can give them something in return.
That something in return could be a subscription to your email list or blog, a whitepaper, a manual or the ability to purchase from your website.
Increasing your conversion rate is vital to the success of your business, and your landing pages are the tool for success.
In this article, we are discussing seven landing page musts to increase your conversion rates. You’ll find tips and pointers to help you optimize your pages.
#1: A Cohesive Campaign
Let’s assume you are using email, social media or paid advertising to encourage users to visit your landing page. That means you already have an image and text that you are using in your advertising campaign.
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