If you have a website, you need to make sure that you market it well. However, to do that, you need to know exactly what your customers are looking for. There are a variety of ways to do this, but the two most debated options are A/B testing and multivariate testing. What are the differences? Which is better for your site?
Learning the Basics of the Two
First, you need to understand the differences between A/B testing and multivariate testing. There are several key differences, so establishing those is the first move creating the most effective landing page.
- A/B testing – After creating two versions of a website, you split the traffic coming to your site evenly between the two.
- Multivariate testing – You only have one version of the website. You are testing a variety of elements inside the page, to see what is most popular.