Do I Really Need Separate Landing Pages For Mobiles?

Did you know that cell phones are used more for data now than they are to actually make phone calls? Well over half of all cell phone users in the United States use their cell phones regularly to surf the Internet. Because of this, you need to make sure that your landing page can handle the smaller size of a cell phone screen. The best way to do this? Have a separate landing page.

Text Needs to be Readable


Image via Flickr by scriptingnews

Have you ever visited a website on your phone, only to realize that you can’t actually read what’s there? It’s irritating. Not only do you have to zoom into what you are trying to read, you then need to move the page all over the place, back and forth, to continue reading the page. It’s almost not worth the effort. As a website owner, you need to make sure that your landing page for mobile devices is easily readable on the smaller screens. Continue reading “Do I Really Need Separate Landing Pages For Mobiles?”

5 Hacks to Optimize Mobile Landing Pages for Conversion

The mobile web is about to kick down your door. Some say mobile users will outnumber PC users on the web in three years. You should be thrilled. Why? Because when you optimize mobile landing pages, you become a better marketer.

You are about to go from a karate student to a Samurai Warrior of Optimization. Mobile landing pages will demand it. You will follow the same principles of optimization, but you will need a mastery of the art, and this blog post will help you.

5 Landing Page Optimization Strategies for Mobile

First, you must understand why people visit your site from smartphone or tablet. One thing you can be sure of: they have a goal. They are not pointlessly browsing. They do that on PCs at work.

Behaviors vary on the mobile web, even within industries and across devices. So track mobile visitors. See where they go. Review the keywords they use.

Ask yourself:

  • Are they looking for coupons?
  • Downloading PDFs?
  • Checking product information?
  • Filling out a lead form?
  • Buying a product?
  • What do they want?

This will point to pages to optimize for mobile visitors. Other ideas to try: Continue reading “5 Hacks to Optimize Mobile Landing Pages for Conversion”