Tag: lead generation

7 Tools To Include In Your Customer Acquisition Plan

7 Tools To Include In Your Customer Acquisition

You probably already know that it costs more to acquire a new customer than it does to keep a current one. That’s why this article is so important.

When you are working to gain new customers, you want to make sure you are maximizing your dollars and doing everything right.

So, to help you be as efficient as possible when trying to attract new customers, we’re going to discuss seven tools to include in your customer acquisition plan.

#1: Set Your Goals

Author and motivational speaker Zig Ziglar said, “A goal properly set is halfway reached.”

Your customer acquisition plan is futile if you haven’t set your goals. It’s like walking in the dark while trying to read.

Your first tool is goal-setting. It will not only shape your customer acquisition plan, but it will also shape the people you hire and the lead generation tactics you set into motion.

Here are some possible goals you might set when it comes to customer acquisition: Continue reading “7 Tools To Include In Your Customer Acquisition Plan”

8 User Acquisition Tactics That Could Skyrocket Your Growth

8 User Acquisition Tactics That Could Skyrocket Your Growth

It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time?

All of this makes you feel super-charged, like you are doing everything exactly right.

What if this happened on such a regular basis that your company was in a constant state of growth?

In this article, we’re going to look at eight user acquisition tactics that could skyrocket your growth because, after all, no sale or lead happens by itself. You’ve got to put in the leg work to make this happen.

If the phrase, “acquisition tactics” makes you break out in hives, there’s no need to worry. We’re going to break that down for you and show you some strategies you can implement to boost your growth.

Take it easy and don’t try to implement them all at once. You’ll find many ways to gain traction and jump start growth, but what’s important is that you do what works the best for your business. This may mean trying a few tactics, testing and revising for the best growth improvement.

Let’s dive into eight user acquisition tactics.

#1: Great Products

No list on acquisition tactics would be complete without stating the simple fact that to grow your business, you first have to offer a great service or product.

What’s more, your products and services have to be ready for acquisition. Before beginning the process of on-boarding customers, make sure your product is completely ready for public consumption.

Additionally, ask yourself if your increase in growth-type activity can be handled by your servers and your staff.

#2: Landing Pages

Continue reading “8 User Acquisition Tactics That Could Skyrocket Your Growth”

7 Things You Can Do To Become Awesome At Lead Generation

7 Things You Can Do To Become Awesome At Lead Generation

The digital landscape is immense, and the competition is fierce, so marketing your business through your website is vital to your success. When you concentrate on lead generation through your website, you’ll have more success growing your business.

In today’s article, we look at 7 things you can do to become awesome at lead generation. We’ll highlight some best practices and give you suggestions for moving forward with lead generation.

According to Marketing Charts, 94% of B2B buyers conduct some type of research online before making a purchase. With this many people doing their research online, it is immediately apparent why you need to become a pro at lead generation.

You want to capture those leads right on your landing pages to increase your conversion rate and ultimately your sales.

Why are leads so important? Well, because nothing happens inside your business without leads. You need actual, live people to make your business grow.

Let’s uncover 7 things you can do to become awesome at lead generation.

1. Give Every Page a Purpose

To increase your lead generation, you want each one of your landing pages to have a purpose. Consider the information architecture of your pages.

Continue reading “7 Things You Can Do To Become Awesome At Lead Generation”

5 CTA Mistakes that Kill Your Lead Generation Funnels

5 CTA Mistakes to Kill Your Lead Generation ProcessLead generation is your bread and butter, especially if you are a sales-driven company dependent on your qualified leads.

To be a powerhouse when it comes to lead generation, you have to have a strategy and stick to it. To grow your business through the lead generation process, you’ve got to avoid mistakes as they can be costly to your bottom line.

Today we’re going to discuss 5 CTA mistakes that kill your lead generation funnels. We’ll talk about them and then show you some ways to avoid them.

Mistake #1: Ambiguous Language

What is ambiguous language? Its language used in your call to action (CTA) that is open to more than one interpretation, may have a double meaning, or is completely unclear.

Continue reading “5 CTA Mistakes that Kill Your Lead Generation Funnels”