We at ConversionVoodoo understand the importance of giving, which is why we donate time every month to help out some of our favorite non-profit organizations. Last month we finished a batch of testing for Kiva, a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.
Our focus was on landing pages given to first time visitors, with the aim to increase signups (a $25 loan donation). As you can see the page is already pretty solid: enticing headline, clear call to action, and explanations of who, why, and how. We have a challenge on our hands!