It hasn’t been that long since many of you may returned from a lazy vacation to the beach, so we know it’s probably hard to imagine the holidays are just a few weeks away now.
Yet, for the eCommerce retailer, that means your planning should begin as soon as possible. If you get a jump start on your holiday season goals and strategy, you’ll have a leg up on your competition.
The National Retail Federation tells us that the holiday season, traditionally defined as November and December, is the biggest time for retailers. They go on to say that retailers take in between 20-40% of their yearly sales during the holiday season.
With that much money on the line, we encourage you to get started with your planning now. To help you do that, we’re going to look at holiday eCommerce planning by taking a look back at unique promotions from past years.
Six Days of Gifting
Crio Brü, an etailer selling a brewed drink made from 100% cacao beans (also known as cocoa beans), ran a holiday promotion called the Six Days of Gifting.