Google Analytics stands apart in a league of its own as the best tool for understanding your web traffic and conversions.
Yet, as the best tool, it can be confusing and overwhelming to figure out.
In this article, we first look at how you set up an account in Google Analytics, and then we look at some more advanced tips for making it work for you.
Here’s your step-by-step guide for Google Analytics: Continue reading “Step-by-Step Guide for Google Analytics 2016”
Have you heard of Google Data Studio?
If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use. Continue reading “Google Data Studio – Be a Data Rock Star”
When you set up an AB Experiment through Google Website Optimizer, it expects you to have a few separate pages:
For most websites this isn’t a problem, but what if you’re unique? What if you don’t have a typical conversion page to thank the user?
Don’t fret – we’ll show you how to trigger that conversion script if your end goal is a download, redirect, or something else non-standard. You can even use these techniques to confirm your visitors are actually reading your copy.
Continue reading “How to track conversions without a “conversion page” in Google Optimizer”