Tag: email tricks

How You Can Master And Benefit From Automating Your Email Marketing

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year.

You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach.

In this article, we look at how you master and benefit from automating your email marketing.

First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips for using automated email workflows.

Let’s get started with your automated email marketing information. Continue reading “How You Can Master And Benefit From Automating Your Email Marketing”

Email Marketing Guide - How To Have Your Cake And Eat It Too

Email Marketing Guide – How To Have Your Cake And Eat It Too

Have you heard about email automation? Or, have you heard about it, but just the name sounds too intimidating to explore further?

In today’s article, we’re going to look at how automation leads to an increase in customers, growth for your business and improved revenue.

We’ll take some of the mystery out of email workflows and automation so you can get busy with your email marketing.

Here’s your email marketing guide.

Defining Email Automation

Let’s get rid of the mystery. Email automation is the best way to engage your customers because it allows you to send out a string of emails at just the right time.

With email automation, you let your email service provider do the heavy lifting for you. For example, if a customer places several items in their shopping cart and leaves, you can target them and reach out to remind them they left something in their cart.

Often times, this encourages their follow-through.

Email automation allows you to develop a closer relationship with your customers because you can maintain communication and increase brand awareness.

Continue reading “Email Marketing Guide – How To Have Your Cake And Eat It Too”

The Best Of The Best – Top 5 Email Marketing Tools For 2016

The Best Of The Best - Top 5 Email Marketing Tools For 2016

Email marketing is important to your marketing strategy. So important, in fact, we’re going to highlight the best of the best – top 5 email marketing tools for 2016.

First, let’s talk a bit about why email marketing is pivotal to your overall marketing plan.

Benefits of Email Marketing

In an email statistics report from the Radicati Group, we learn that more than 2.6 billion people worldwide use email, and they expect more than one-third of the world’s population to be using email by 2019.

The report goes on to explain that businesses send more than 109 billion emails to their customers daily.

Email marketing is simply one of the very best ways to get in front of your customers. With email, you have the ability to land right in your customer’s inner sanctum.

In an age of ultra-personalization, you can customize your email marketing to your customers’ needs and interests.  You can provide them something of value that they appreciate. This makes your business top of mind when they’re looking to make a purchase.

One of the other great benefits of email marketing is that you can segment your audience into separate lists. This allows you to reach them with targeted content. For example, let’s say you are a swimming pool company, but you also sell grills.

You can send one email to your pool customers and one email to your grill customers.

The other benefit of email marketing is that it’s inexpensive. You can reach a large number of people at a very minimal cost.

Now, let’s look at the top five mail marketing tools for 2016.

#1: MailChimp

The first thing that makes MailChimp the best of the best is their Forever Free Plan – a great tool for small business owners and non-profits.

Continue reading “The Best Of The Best – Top 5 Email Marketing Tools For 2016”

3 Words You Should Never Use In Your Email Marketing Subject Line

3 Words You Should Never Use In Your Email Marketing Subject LineEmail marketing can sometimes seem like a long, winding road filled with road blocks to avoid.

One of the most important, yet difficult road blocks when it comes to email marketing is crafting an effective subject line.

Today, we’re going to help you avoid some of the most common problems when it comes to writing a great email subject line, and we’ll help set your email marketing on the straight road to success.

Let’s look at three words you should never use in your email marketing subject lines. These words are free, cure and credit.

Why shouldn’t you use them? In a nutshell, they can negatively affect your open rates and the actions people take in your emails.

In addition, these three little words can trigger spam filters and get your emails flagged, rendering them undeliverable.

Free, Cure and Credit

Everyone likes something “free,” right? And, who wouldn’t like the “cure” to what ails them or a fix for their credit?

Continue reading “3 Words You Should Never Use In Your Email Marketing Subject Line”