Have you noticed a drop in the number of email captures you get? Sometimes you need to change things up with your email opt-in process to increase this number. When you’re considering your email captures, there are a few things you can change on your landing page to help ensure you get a better email capture conversion.
1. Registration During Purchase
Image via Flickr by Rob Enslin
One of the most effective ways to ensure email capture is to ask visitors to register when they purchase something from your website. The customer is already engaged in your site and product, and will usually fill out the registration form. In fact, one study shows that registration during purchase has a 58 percent effectiveness for those who use it. Whether you require registration to buy, or it’s just an option, you’re going to get more email addresses with a registration form at this point. Make sure to test a checkout process with vs without registration so you know this doesn’t have a negative overall effect! Continue reading “A Better Mousetrap: 5 Effective Ways to Capture More Emails”