Emails result in sales. In fact, 72% of shoppers say they prefer email as their means of communication with companies they like to do business with.
This means they want to see your emails.
With more than 4.35 billion email accounts worldwide, it’s safe to say email is alive and well. Which is exactly why you should be using email marketing to drive customers and sales to your website.
If you’re currently sending promotions and newsletters to your customers through email, it’s time to uncover the benefits of automated email marketing.
In this article, we’re going to look at 7 tools to make automated email marketing incredibly easy. First, let’s discuss the process of automated email marketing.
Defining Email Automation
Automated emails are super effective because they are timely (usually sent in response to an action taken on your website), and they are incredibly relevant to your customer.
Automated emails usually have higher open and click-thru rates because you’ve given your customer something they value.
Continue reading “7 Tools To Make Automated Email Marketing Incredibly Easy”
Did you know it costs you more to obtain a new customer than it does to retain a current customer?
In fact, 70% of businesses in one study say it’s cheaper to retain a customer than acquire a new one. They also say they get a better return on investment when they do the leg work to build a relationship with their customers.
You’ve probably heard the term “low hanging fruit.” This is a thing or person that can be won, obtained, or persuaded with little effort.
The low hanging fruit, or customer, is the place to start when it comes to increasing customer retention. It is much easier to create and nurture loyal customers than it is to get a brand new one.
In this article, we look at how to use automated email series to increase customer retention. First, let’s talk a bit about retention.
What is Customer Retention?
For your business, customer retention means the number of customers that come back and purchase from you again and again. Its direct opposite is customer churn – this is the number of customers who don’t buy from you consistently.
Customer retention hinges on several key factors:
- It’s important to attract the “right” customers. This is your target customer – your ideal. The right customer has more potential to stick around.
- The first activation is integral. By this, we mean encouraging your customer to take the desired action on your landing pages. Initially this may not mean they actually purchase something from you. It is simply the first action they take with your business. This activates them on their buying journey.
- Follow up is also key to retaining customers. This is where lead nurturing and automated email is at its best. You want to do your best to spend time building a relationship with your customers to maximize retention.
Continue reading “How To Use Automated Email Series To Increase Customer Retention”
How many more times can you send your customers an email before they deem your presence in their inbox unnecessary? This is a question we hear many times a day – how many emails are too many?
In this article, we’ll take a look at how to tell if you’re driving your customers crazy with too many emails.
One of the toughest questions any email marketer has to ask is, “How often should I send an email?” Many businesses want to know if there is an ideal frequency for sending emails.
The answer is “it depends.” It depends on the industry and the time of year. It depends on what you promised your subscribers. Later in this article, though, we will discuss some “general” recommendations for email frequency.
It pays to remember that the subscription to your email list is always your customer’s choice. You hopefully told them how many times per month you’d email them and what to expect. Now, it’s your job to keep them on your list by providing relevant content at the right frequency.
Clues That You’re Sending Too Many
If you look at your email statistics over a period of time, you can glean some important information as to whether you’re driving your customers crazy. Here are some things to look for: Continue reading “How To Tell If You’re Driving Your Customers Crazy With Too Many Emails”
Children love stories. That is a fact most everyone knows. But why? According to YoExperts, “Story reading bonds the reader to the listener and the listener to the reader.”
With this knowledge in hand, we can surmise the same is true for consumers. When you provide a story for your customers, you bond your business to them and vice versa.
One study tells us that public speakers should tell stories to make their presentations stick in the minds of their listeners. This can also be said for the story you create for your brand. The same study tells us a few more things:
• Stories motivate listeners/readers to act.
• Stories help brands connect with their audiences more effectively than charts, graphs and stats.
• People are more accepting of ideas when their minds are in story mode than in analytical mode.
For all of the above mentioned reasons, we want to emphasize the importance of creating a story for your business. In this article, we’re going to discuss seven reasons you need to create a story around your brand.
Reason #1: Stories Help People Care About Your Brand
Consumers don’t care about catchy taglines for long. While they might boost business for several weeks, catchy slogans aren’t what drives customer loyalty.
Continue reading “7 Reasons You Need To Create A Story Around Your Brand”
With the holiday season quickly approaching, we thought it was time to talk about seven email marketing hacks to improve your conversion rates.
With millions of people nationwide checking their emails daily, you can leverage the power of desktop and mobile email marketing to drive business to your landing pages and improve your conversion rate optimization.
According to the Radicati Group, the number of email users worldwide will approach 2.6 billion this year. They go on to report that in 2015, the number of emails sent and received per day total over 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019.
With those statistics in mind, using your email marketing to improve your conversion rates is incredibly important. We encourage you to start with a plan. Email marketing isn’t like throwing darts at a dartboard. Get productive and create goals and a plan.
As you go about creating a plan, know your end goal. Keep the following questions at the forefront as you work on your plan. What call to action will you include? What page of your website will you send them to? A product page, email sign up or another page?
Let’s uncover the seven email marketing hacks now:
Hack #1: Use Urgency
Urgency is perhaps one of the best ways to boost your conversion rate. A recent study on the phenomenon of urgency shows the human brain stops thinking and starts acting when faced with a pressing situation.
Continue reading “7 Email Marketing Hacks to Improve Your Conversion Rates”