email capture landing pages – Page 2 – Marketing & Landing Page Optimization Blog

eMail Optimization

7 Tools To Make Automated Email Marketing Incredibly Easy

Emails result in sales. In fact, 72% of shoppers say they prefer email as their means of communication with companies they like to do business with.

This means they want to see your emails.

With more than 4.35 billion email accounts worldwide, it’s safe to say email is alive and well. Which is exactly why you should be using email marketing to drive customers and sales to your website.

If you’re currently sending promotions and newsletters to your customers through email, it’s time to uncover the benefits of automated email marketing.

In this article, we’re going to look at 7 tools to make automated email marketing incredibly easy. First, let’s discuss the process of automated email marketing.

Defining Email Automation

Automated emails are super effective because they are timely (usually sent in response to an action taken on your website), and they are incredibly relevant to your customer.

Automated emails usually have higher open and click-thru rates because you’ve given your customer something they value.

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Tips

7 Things You Can Do To Become Awesome At Lead Generation

The digital landscape is immense, and the competition is fierce, so marketing your business through your website is vital to your success. When you concentrate on lead generation through your website, you’ll have more success growing your business.

In today’s article, we look at 7 things you can do to become awesome at lead generation. We’ll highlight some best practices and give you suggestions for moving forward with lead generation.

According to Marketing Charts, 94% of B2B buyers conduct some type of research online before making a purchase. With this many people doing their research online, it is immediately apparent why you need to become a pro at lead generation.

You want to capture those leads right on your landing pages to increase your conversion rate and ultimately your sales.

Why are leads so important? Well, because nothing happens inside your business without leads. You need actual, live people to make your business grow.

Let’s uncover 7 things you can do to become awesome at lead generation.

1. Give Every Page a Purpose

To increase your lead generation, you want each one of your landing pages to have a purpose. Consider the information architecture of your pages.

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Great Landing Page Optimization Tips from the 2012 Presidential Election

Presidential campaigns are tornadoes of cash. This year’s is the biggest yet. Floods of money have poured into campaign marketing. The money supports a mountain of tactics, and this year we’re seeing a lot of landing page optimization.

We looked over the campaign websites of President Barak Obama and Governor Mitt Romney. Doing our best to ignore the politics, we drooled over their landing pages and saw a ton of conversion tactics.

Here’s what we found:

Landing page optimization — déjà vu

When you search for each candidate in Google, the campaign website is the first result. Both sites display an email capture form before the homepage, and we’re going to comment on these forms together. Take a look and you’ll see why:

Am I having déjà vu? In terms of landing page optimization, the pages are almost identical! Only a few details are changed.

Here’s what we see:

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