How do you know if your website is meeting your customer’s needs? Ever wondered if they’d like to see certain kinds of products featured on your eCommerce site? How about your customer service – do people like it?
These questions and many more can be answered right on your website by your website visitors and customers.
Offer surveys and questionnaires to get useful information about your eCommerce site and its products.
Surveys and questionnaires can increase your customers’ loyalty because they feel like they are part of the process. By asking their opinion, they have buy-in because they’re either helping you solve a problem or tooting your horn.
The best way to understand what your website visitors are feeling is to survey them.
According to Survey Monkey, every month more than 30 million people complete their surveys. With at least that many people online completing surveys, it’s time you took advantage of this great fact-finder.
Continue reading “How eCommerce Companies Can Do Surveys And Questionnaires Onsite”
What should I say? How much should I say? How much is too much? Or, for that matter, too little? Who’s my audience? Will they understand what I’ve written? What format works best?
But, wait, I’m not a creative writer! Help!
If you’ve ever muttered these questions to yourself while pouring over your eCommerce product descriptions, than this article is for you. If you’re struggling to write copy that converts, this post is also for you.
Let’s discuss 10 copywriting tips and techniques for eCommerce product pages.
Your job is to create a vivid picture in the shopper’s mind. Your picture must be tantalizing and clear, so much so that the shopper imagines holding the product and using it.
Take a step into the multi-faceted world of creating writing. You are equal parts prose writer (vivid descriptions) and journalist (just the facts, please). A combination of the two creates winning product pages that convert.
Tip #1: Go Back to the Five Ws
You remember these, right? Many of us were taught way back in grade school to use the five Ws when writing or describing something. It’s also a trick of the astute eCommerce writer. Let’s use these five Ws to craft persuasive product descriptions. Continue reading “9 Copywriting Tips and Techniques For eCommerce Product Pages”
Mobile phone traffic to eCommerce websites has increased exponentially in the last few years. According to a Shopify study, when they looked at more than 100,000 eCommerce stores, they saw 50.3% of traffic coming from mobile (40.3% phones/10% tablets) and just 49.7% from computers.
This study exemplifies the importance of mobile. It demands we talk about what is working on mobile today for eCommerce websites.
Let’s talk about design and development strategy as well as some unique marketing strategies for mobile users.
Responsive Web Design
We’ve talked about mobile conversion rates before and how important it is that your eCommerce website be responsive and mobile-friendly. (see my note at bottom of post about mobile testing). A responsive website changes size and adjusts to the users screen size. This is so important to the success of your eCommerce experience.
Continue reading “What Is Working On Mobile Today For eCommerce Websites?”
Popups are annoying, right? Sometimes. Okay, usually they are annoying.
Popups don’t work, right? Wrong.
Popups work. They usually work very well. (See my 2012 post on testing opt-in email popups.)
Why are marketers across the Internet suddenly so interested in popups when before everyone thought users hated popups? Technology, coupled with etailers using popups in more strategic ways, have led to more and more ecommerce conversions and sales.
Take for instance, Nikky from Etsy shop, Nikky in Stitches. She installed a popup to capture email addresses, and she saw a subscription rate of 5.5%. She found that an entry popup with a timed delay of 2 seconds led to an incredible 1,375% increase in email subscriptions.
Continue reading “Popup Strategies and Best Practices For eTailers”
What is the eCommerce conversion rate for your site?
Maybe you know the answer. Maybe you think your ecommerce site’s conversion rate is good enough. Or, just maybe, the term conversion rate makes you want to duck and run because you don’t really know what it means or how to make it better.
Before we get into ecommerce industry stats for conversion rates, let’s define the term:
People who convert on your website have taken an action. They’ve purchased something (your #1 goal!), signed up for your email newsletter, created an account, downloaded something or contacted you through your website’s contact form. You find your conversion rate by dividing the total number of conversions by the number of site visitors.
Continue reading “Conversion Rates for eCommerce sites – Industry Stats”