Unclutter: The Importance of White Space

If you don’t have enough white space on your website, you are wasting your design. There are significant reasons for ensuring that you have white space. From leading the visitor’s eye to what you want them to see to helping the overall design look good, consider the following reasons you need to unclutter your site.

Emphasize Important Elements

Image via Flickr by Johnny does

What is the most important thing on your landing page? Is it the text, the images, or something a little more specific? No matter what is most important, make sure that it is surrounded by white space. This will help emphasize that this is an important element. If you have an image that is extremely important, don’t make the image larger; instead, increase the white space around it to emphasize the importance. Continue reading “Unclutter: The Importance of White Space”

Landing Page Inspiration for Insurance Websites

When we begin a new Conversion Rate Optimization project we like to start out by seeing what else is out there to help us get inspired and to see what the competition is doing (and not doing) these days. This week we focused on landing pages for insurance websites.

For our landing page inspiration blog posts, we like to run though and point-out the good “best practices” on the pages, as well as highlight some of the elements that we would recommend testing.

Please use the comment area below to post some critiques and questions. Please add your thoughts on elements that should be pointed out on the pages. Often times, there are more gold nuggets there to find.

To see our comments, just rollover the images and our good/try notes will popup.

Continue reading “Landing Page Inspiration for Insurance Websites”