You have a product or service to sell and you have a website. Now what? Well, now you need to have landing pages. Many new businesses make the fatal mistake of thinking they can save money by creating their own landing page content. Though the upfront cost may be saved, the overall cost can hurt.
The sites mentioned below are all great sites. We do not mean to call them out; they just had the awesome luck of being the first ones we saw that made the mistakes we wanted to point out. Remember, these mistakes are common throughout landing page content creation. We are not bashing these sites – they excel in many areas, however, they could use improvements in the areas mentioned.