Social media builds trust by creating relationships with current and future customers. Trust engenders loyalty. Trust and loyalty lead to more website conversions.
In this article, we’re going to discuss the statement, “Building trust on social media can win your more conversions.”
According to a recent article by the International Journal of Market Research, “Trust is a cornerstone in developing eCommerce.” The article goes on to say that there are different definitions of trust based on different aspects of benevolence, integrity, ability, competence and empathy.
Each one of these aspects of trust can be dealt with using social media.
Merriam Webster tells us that trust is “a belief that someone or something is reliable, good, honest and effective.” When your business develops trust on social media, it can win you more conversions because your audience trusts your integrity, believes in you and thinks of your business as honorable and reliable.
When the stars align, and you’ve built this trust, your audience is much more likely to click your website link, visit your landing page and make the conversion.
Let’s look at some ways to build trust on social media so you can win more conversions:
Be What You Say You Are
Social media can be seen as intrusive and overly sales-oriented. Most people are on social media to learn about their friends, family, interests and favorite celebrities, and they will be unnecessarily bothered by too many sales pitches.
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