conversion rates

Conversion Strategies

eCommerce Conversion Rates, Stats and Best Practices For 2016

eCommerce Conversion Rates, Stats & Best Practices For 2016

For those of you who run an online eCommerce site, we bet you’d like to give your sales a lift.

In this article, we’re going to show you some ways to do just that. We are looking at eCommerce conversion rates, stats and best practices for 2016.

First, let’s look at the average eCommerce conversion rates (the percentage of people who take the desired action on your website).

According to one source, the average conversion rates are as follows:

First time visitors: 5.10%
Repeat visitors: 2.50%
Cart abandonment rate: 71.30%

Another source finds that product page conversion rates average about 8%. What does this tell us? It suggests that shoppers are entering websites more often through product pages instead of the home page.

This same study says that the top converting product pages are doing so at a 59% rate, while the bottom brands hover around .10%.

And, yet one more source sites average eCommerce site conversion rates between 2-3%.

While these rates vary a lot, we can point you in the right direction with the following info on conversion rates:

0-1%: Not good. Something might be broken on your site, and you need help.
1-2%: Below average. Check your incoming traffic and assess weak points on your pages.
2-3%: Average. It’s still a good idea to assess problems on your site.
3-5%: Very good. You’re getting somewhere now. Keep working at honing your conversion rate and see if you can leap any higher.
5% and above: You are the cream of the crop. Keep up the good work.

Continue reading “eCommerce Conversion Rates, Stats and Best Practices For 2016”

Conversion Strategies

Why Good Content Is Key To Conversion

The buzz word in digital marketing in the 21^st century is content. Good content gets your customer over the bridge from interest to taking the desired action and converting.

You’ve probably heard about content marketing, yet perhaps you haven’t quite understood it or its value. In this article, we’re going to break content down for you and explain why good content is key to conversion. First, let’s define good content.

Content Is…

Good content is key to conversion, but before you start writing paragraph after paragraph of copy, let’s define content and look at how it can increase your landing page conversion rate.

In our overly digital age, most consumers have no patience for traditional marketing. Why listen to radio ads when you can use Pandora or Spotify? Who watches commercials anymore once they have a DVR?

Savvy marketers have learned these past few years that to reach their audience they have to provide something of value – enter content marketing.

When you use good content to drive your marketing strategy, you focus on creating and disseminating valuable, relevant and consistent content to your website visitors. You do this to attract and retain these people.

Your end goal? To obtain the conversion.

Whether it’s to sign up for your email list or purchase your product or service, your content is the driver. If you aren’t actively pursuing ways of providing valuable content to your site visitors, you are missing out.

Boiled down to one short sentence: content lets you communicate with your website visitors without overtly selling them something. It meets their needs, makes their life better or fills a niche.

Your Good Content Can…

When it comes to your content, it should be part of your overall marketing strategy. Good content has a list of advantages, and it can increase your overall reach and conversion rates. Good content can:

Drive your inbound traffic and leads.
Nurture engagement with your target audience.
Increase your pay-per-click success.
Increase your positive brand outlook. When you provide something of value, customers trust you more and keep your brand top of mind.
Increase your search engine optimization (SEO). Search engines reward businesses that publish consistent, quality content.
Combine with your social media strategy for added influence.
Establish your company as a brand leader.
Build brand awareness.
Generate leads, thus increasing conversions.

Continue reading “Why Good Content Is Key To Conversion”

Conversion Strategies

Why Visitor Engagement is Critical Conversion Optimization

You have the prettiest website in your market, your colors are great, and your links work. You’ve even gone so far as to ensure there’s a form on every page. Pretty is great for Webby Awards, but not necessarily for your profits.

Yet, every time you look at your Google Analytics, your website conversions are flat. Nothing is happening on your website.

What’s going on? In simple terms: you have low or no engagement.

While you may have a top notch design and elaborate content, unless this compels visitors to “engage” on your site and take an action, your website is dead in the water. It’s time for some strategy.

In this article, we’re going to talk about why visitor engagement holds the key to conversion. We also offer some suggestions to help you turn this around.

Define Visitor Engagement

Visitor engagement means much more in today’s cyber world then it did even a few years ago. It seems like just yesterday Internet marketers based their metrics on the page view.

Continue reading “Why Visitor Engagement is Critical Conversion Optimization”

How a peculiar Calendar cranks conversion rates on your webite

You want to grow your conversion rates, right? One of the best ways to do that is with A/B testing.

If you’re wondering what A/B testing is, here’s a definition: simply put, A/B testing is split testing.

Here’s an easy, real life example. You own a coffee shop, and you want to see which type of packaging sells best. You offer a green package and a yellow package. You test them for one month. In the end, you learn that people buy the same flavor of coffee more often when it’s in the green package.

You just conducted an A/B test.

As it pertains to website conversion rates, A/B testing is the comparison of two versions of a web page to see which one works better – page A or page B. You compare the two, see which one converts better, and you move forward with the one that has a higher conversion rate.

A/B testing takes you from “you think” to “you know.” You might have “thought” people would like the yellow package, but after the test, you realized the green sells better. The same thing applies to website marketing.

A/B split testing allows you to spend your online dollars wisely because you learn what drives your customers and compels them to take the desired action.

In this article, we’re going to talk about how to grow your conversion rates with an A/B testing calendar.

You’re probably thinking, “What the @&%# Jon?!?! Who cares about a stupid calendar? That isn’t going to increase anything. I have a My Little Pony Calendar from 2013 sitting on my desk, and it does nothing but collect dust.”

OK, got it. You’re right, sort of. Putting your strange fetish in desk calendars aside, a testing calendar keeps you testing, even when you don’t want to. When you’ve grown bored or frustrated or are just to busy cleaning out the 31,384 emails that accumulated in your email box before the end of the year.

To be successful, you must be disciplined and keep pushing. After a while you will gain insights and break-throughs you never thought possible. Put a calendar together and kick yourself in the ass and get moving. These are the basics that actually work. The results WILL come!

Make a Plan

You don’t want to be testing just for the sake of testing. You want to amplify your conversion rate optimization, so you want a plan, a guide that moves you forward on a profitable path.

Continue reading “How a peculiar Calendar cranks conversion rates on your webite”

Conversion Strategies

7 Email Marketing Hacks to Improve Your Conversion Rates

With the holiday season quickly approaching, we thought it was time to talk about seven email marketing hacks to improve your conversion rates.

With millions of people nationwide checking their emails daily, you can leverage the power of desktop and mobile email marketing to drive business to your landing pages and improve your conversion rate optimization.

According to the Radicati Group, the number of email users worldwide will approach 2.6 billion this year. They go on to report that in 2015, the number of emails sent and received per day total over 205 billion. This figure is expected to grow at an average annual rate of 3% over the next four years, reaching over 246 billion by the end of 2019.

With those statistics in mind, using your email marketing to improve your conversion rates is incredibly important. We encourage you to start with a plan. Email marketing isn’t like throwing darts at a dartboard. Get productive and create goals and a plan.

As you go about creating a plan, know your end goal. Keep the following questions at the forefront as you work on your plan. What call to action will you include? What page of your website will you send them to? A product page, email sign up or another page?

Let’s uncover the seven email marketing hacks now:

Hack #1: Use Urgency

Urgency is perhaps one of the best ways to boost your conversion rate. A recent study on the phenomenon of urgency shows the human brain stops thinking and starts acting when faced with a pressing situation.

Continue reading “7 Email Marketing Hacks to Improve Your Conversion Rates”