Landing Page Inspiration and Examples with Unsolicited Critiques!

Whenever we start a new Landing Page Optimization project we like to start-out by seeing what else is out there.

In this new section we’ll run through high-traffic landing page examples that we like, and highlight the good and bad.  

Please use the comment area below to post some critiques and questions.

To see our comments, just rollover the images.

Continue reading “Landing Page Inspiration and Examples with Unsolicited Critiques!”

How to track conversions without a “conversion page” in Google Optimizer

When you set up an AB Experiment through Google Website Optimizer, it expects you to have a few separate pages:

  • The Control Page
  • The Variant Pages
  • The Conversion Page

For most websites this isn’t a problem, but what if you’re unique? What if you don’t have a typical conversion page to thank the user?

Don’t fret – we’ll show you how to trigger that conversion script if your end goal is a download, redirect, or something else non-standard. You can even use these techniques to confirm your visitors are actually reading your copy.

Continue reading “How to track conversions without a “conversion page” in Google Optimizer”