Have you ever wondered if a specially chosen color would affect the buying habits of your website visitors?
The answer is, “yes,” color absolutely influences visitors to your website, and it is even responsible for the actions they take.
Let’s look at how to color your website and influence conversion, but, first, let’s review why color has such power to persuade your website visitors. Continue reading “How To Color Your Website And Influence Conversion!”
Customer acquisition is the process you go through to gain new customers. It’s how you persuade people to purchase your products or services.
Are you doing enough to increase your customer acquisition rates? In this article, we provide your definitive guide to customer acquisition.
You’ll learn some advanced strategies for acquiring, and keeping, new customers. Continue reading “Your Definitive Guide To Customer Acquisition”
Did you know that nearly 70% of your first-time website visitors will leave your site, never to return? One of the biggest causes of this rapid exit is a lack of connection with your audience.
Many of your website visitors don’t land on your home page. In fact, they usually land on one of your landing pages. Once they do, you have one chance to convert them into a lead or capture their email so you can add them to your audience.
If you don’t connect with them immediately, you risk losing them forever. But, wait, let’s bring the website popup into the conversation.
Website popups allow you to grab your website visitor’s attention at just the right time. You are grabbing them and sticking a call to action right in front of them with your website popup.
The goal of your company’s website is to turn visitors into leads, and popups are quite effective at capturing attention so you can achieve your conversion rate optimization goals.
In this article, we look at how to convert web visitors using website popups.
Leverage the Exit Popup
You can grab your website visitors right at the moment they are getting ready to exit your website with an exit popup.
This has the potential to be a huge lead generator for your website.
When you use the exit popup, you display a message to your website visitor just as they begin to navigate away. Most commonly, these messages tell the visitor why they shouldn’t leave your site.
They might contain a video, a special offer or promotion. The exit popup can also include a form for them to submit their email to receive the promotion, sign up for your email list or download a whitepaper.
This is your absolute last chance to catch their attention, so you’ll want to include a very strong call to action.
A unique popup that has been gaining ground in popularity is the negative-ask-option. For example, when a visitor tries to leave your page, they may be met with messages like this:
This type of negative-ask-option literally has the power to make your website visitor feel guilty for not accepting the coupon or the free guide, while encouraging your visitor to take the affirmative action.
Online businesses that use exit popups convert web visitors at a consistent rate, often doubling their conversion rates using them.
Create the Perfect Popup
There are a few tricks to creating the perfect popup so you can convert web visitors. We’ll list them here for you. Keep this checklist handy when you go to creating your website popups.
Final Thoughts
Now that we’ve discussed how to convert web visitors using popups, it’s time to put them to good use on your own website.
Make sure that you use them in the proper manner and at the proper time to avoid annoying your website visitors.
It’s good to remember that popups can drive your conversions, but only if they are used right. Use them to provide something of value to your customer, something that catches their attention. In turn, they’ll provide you something infinitely more valuable – their email address.
Why do you need to provide value with your website popup? When you provide value, your customers don’t see your popup as an interruption to their daily Internet browsing. They see you as providing something worthwhile, and this goes a long way towards building your credibility and enhancing their trust in your business.
Lastly, remember to test your website popups. Consider text and button changes as well as formatting and design changes. This helps you choose which popup works best so you can increase your conversion rate.
Are you ready to squeeze more profit out of your website and convert web visitors using website popups? Great! We’re here to help you optimize your landing pages to increase conversions. In fact, we promise you we’ll do just that.
With our guarantee, you can rest assured we will increase your profits through landing page optimization.
If you’re ready to work with the leader in landing pages and conversion rate optimization, contact us today. We’ll provide you with our FREE site performance analysis so we can work on your landing page conversion rates.
Image: Jens Kreuter
Doing business online is all about converting your website visitors into customers. Did you know there are additional ways to convert customers and increase your conversion rate optimization?
In this article, we’re going to talk about how to conduct a webinar and convert listeners to customers.
What is a webinar? And, how can it help you?
Just what is a webinar? A webinar is a live meeting that takes place over the web. It’s an incredible marketing as well as educational tool.
The purpose of the webinar is to grow your business through educating potential and existing customers. More often than not, you’ll also want to generate new leads.
When you host a webinar, you can give users a live presentation, discussion, demonstration or instructional session.
Generally, people sign up for a webinar in advance. Most often, your webinar will last anywhere from 30-60 minutes. Any longer than that, and you will lose their attention.
You might have one-two presenters for an average of 30 participants.
In addition, there are some added financial benefits to hosting a webinar.
Continue reading “How To Conduct A Webinar And Convert Listeners To Customers”
Have you ever wondered if testimonials work? The answer is a resounding, “Yes!”
Why do you need client testimonials on your website? It’s simple, really. We’re going to cover some of the basics to get you started right away. You need to use customer reviews to increase your conversions. By using them, you eliminate any doubts your customers may have and in turn help them with their purchasing decision.
In one study, 87% of consumers said that after reading a favorable online review, they went on to purchase. Conversely, this same study showed four out of five consumers changed their mind about a purchase after reading a negative online review.
This gives much validation to online reviews. So, we reach our topic today. We are discussing effective ways to use client testimonials to optimize your landing page conversions.
This concept is easy enough to understand when you think back to your teenage days. You probably wanted that special pair of jeans because everyone else did. Or, perhaps you permed your hair, again, because everyone else was doing it.
Social proof is much the same thing. And, today it’s called “the new marketing.” It’s doing what the Jones’ do, but on a larger scale.
Social proof is one of the effective ways to use client testimonials to optimize your landing page conversions.
For example, if Ted and Joan bought and reviewd your product, their review creates a positive influence on your other website visitors. They are creating informational social influence. Your new customer thinks, “If Ted and Joan like it, I will most likely like it.”
Wikipedia defines social proof as the following: “A psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.”
When you place client testimonials on your landing pages, you create social proof, thus encouraging new customers to convert.
Continue reading “Effective Ways To Use Client Testimonials To Optimize Your Landing Page”