Bounce Rates can be intimidating and downright frightening for many website owners. But, in this blog post, we’re going to demystify the lovely Bounce Rate.
We’re going to take a long hard look at eCommerce industry stats on bounce rates. And, we’re going to give you some tips on how to deal with them.
First, let’s define Bounce Rate using Google’s definition:
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).
There are a number of factors that contribute to a high bounce rate. For example, users might leave your site from the entrance page if there are site design or usability issues. Alternatively, users might also leave the site after viewing a single page if they’ve found the information they need on that one page, and they had no need or interest in going to other pages.
In less vague terms, Bounce Rate is the percentage of visitors that go to only one page before leaving your site.