Essential eCommerce Industry Stats For Page Speed

Essential eCommerce Industry Stats For Page Speed

The world we live in is fast-paced and constantly on the move. Our ever-evolving electronic world has trained people and increased their desire for getting things immediately. They want what they want when they want it. Patience left long ago with the land-line.

If your eCommerce site doesn’t load quickly, you will lose conversions and thus revenue.

People like fast sites. Google likes fast sites. If your site is notoriously slow to load, it’s time to get off the fence and do something about it.

In this article we’re going to touch on essential eCommerce industry stats for page speed. Because fast sites do better than slower ones, we’ll talk about stats relevant to you. Then, we’ll dive a little deeper and give you some tips on improving page speeds.

How Fast is Fast Enough?

According to Strangeloop, the typical eCommerce site takes nearly five seconds to load usable content for the site visitor. They tested load times of the top 2,000 retail sites, and they noted the average site takes up to 10 seconds to load. Continue reading “Essential eCommerce Industry Stats For Page Speed”

How Does Your Bounce Rate Match Up to Others in Your Industry?

Bounce rates are inevitable. Every website has people who come, look around for a second or less (literally), and leave. However, some industries have better bounce rates than others. And not all websites within each industry fare as well as the best, or even average.

Product Information Pages

Image via Flickr by Gustavo da Cunha Pimenta

This includes comparison sites, tech information, and more.

  • Minimum Bounce Rate – 3.24%
  • Maximum Bounce Rate – 50%
  • Average Bounce Rate – 33.03%

Have you ever looked for information on a product? There is a lot of information on these sites, and because of that the bounce rate tends to be significantly lower than other types of websites. Comparison charts and interesting information, as well as tips and tricks, will keep people interested and your bounce rate down. Continue reading “How Does Your Bounce Rate Match Up to Others in Your Industry?”