Category: Tips

9 Landing Page Optimization Tactics that Take Ten Minutes or Less

You want to optimize your landing page, but you don’t have a lot of time to do it. Did you know that there are many tactics that take ten minutes or less that can increase your conversions and help your page ranking? Get your landing page in top condition with these tips.

1. Add High Quality Images


Image via Flickr by photon_de

Let’s be honest, no one wants to visit a site that isn’t visually appealing. One of the best things you can do to optimize your site is add a few high quality images. You don’t want to have too many images, but make sure that you have enough to break up your text. The exact number of images you should have on your page depends on the amount of text you have. If you only have a few paragraphs, one or two images works. However, if your landing page is long, having more images is ideal. Be careful not to use too many large sized images, as you don’t want to affect your site’s loading speed. Continue reading “9 Landing Page Optimization Tactics that Take Ten Minutes or Less”

10 Design Tips to Increase Your Site’s Conversion Rate

Did you know that your site’s design can help or hinder the site’s conversion rate? The way your site looks will determine whether or not someone stays on the site long enough to make a purchase. So, if you’re having trouble with your site conversion, you may need to make some changes to your design.

1. Review Your Colors


Image via Flickr by yyq123

Take a look at your color scheme. There are a lot of color options, and it’s possible that your colors are keeping people away. There is a psychology to color, and you need to make sure that your website is projecting the correct feelings. When considering the colors on your website, take a look at the background colors, accent colors, and font colors. Continue reading “10 Design Tips to Increase Your Site’s Conversion Rate”

What Your Landing Page and a First Date Have In Common

First dates and landing pages have nothing in common, right? Wrong! In fact, the two have a surprising number of similarities. Both can be awkward if done wrong, and great if done correctly. A good landing page, like a good first date, can lead to amazing things. A bad date, like a bad landing page, can lead to a nasty reputation.

First Impressions are Everything


Image via Flickr by wetwebwork

Have you ever been set up on a blind date? You open the door and take a look at the other person for the first time. What do you see? Unfortunately what you see first is what is going to stick in your mind for the rest of the date, and probably for a long time afterward. First impressions are crucial. You don’t want to assault the visitors to your site with painfully bright color schemes and outdated gifs. Don’t be the guy that shows up with overly greased hair and a Hawaiian shirt to go to a fancy restaurant. Continue reading “What Your Landing Page and a First Date Have In Common”

Do I Really Need Separate Landing Pages For Mobiles?

Did you know that cell phones are used more for data now than they are to actually make phone calls? Well over half of all cell phone users in the United States use their cell phones regularly to surf the Internet. Because of this, you need to make sure that your landing page can handle the smaller size of a cell phone screen. The best way to do this? Have a separate landing page.

Text Needs to be Readable


Image via Flickr by scriptingnews

Have you ever visited a website on your phone, only to realize that you can’t actually read what’s there? It’s irritating. Not only do you have to zoom into what you are trying to read, you then need to move the page all over the place, back and forth, to continue reading the page. It’s almost not worth the effort. As a website owner, you need to make sure that your landing page for mobile devices is easily readable on the smaller screens. Continue reading “Do I Really Need Separate Landing Pages For Mobiles?”

Why Your PPC Campaign is Bleeding Money

When you have the perfect business, you need to make sure everyone else gets a chance to see it. With effective marketing, you get traffic to your website and you show off your products or services to the world. It’s a win-win situation. However, if you are focusing your marketing on pay-per-click (PPC), you could be hemorrhaging money. There are a variety of reasons that PPC marketing is not effective.

You Probably Aren’t Marketing in the Correct Markets


Image via Flickr by zoetnet Continue reading “Why Your PPC Campaign is Bleeding Money”