Have you heard of Google Data Studio?
If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use. Continue reading “Google Data Studio – Be a Data Rock Star”
Keeping the customers you have today has never been more important for your online business.
While finding new customers and growing that side of your business is terrific, keeping your current customers and increasing their loyalty is cheaper for our business in the long run.
We’re going to look at retention marketing and your online business. They are a match made in heaven, and we’re going to explain why.
First, let’s look at some statistics on the importance of retention marketing.
If you’re one of the many businesses not currently working to retain your existing clients, we’re going to provide you a few reasons why it’s time to refresh your marketing strategy.
Here’s a few reasons why retaining current customers is “better” for your business than acquiring new ones.
Now that we’ve solidly convinced you of the importance of retention marketing and your online business, let’s look at some tactics that work. Continue reading “Retention Marketing And Your Online Business – A Match Made In Heaven”
Did you know that it is seven times as expensive to acquire a new customer than it is for you to retain an existing one? Yet, companies everywhere focus more on acquisition than they do on retention.
What’s more, 63% of businesses feel that customer acquisition is a more important goal.
So, even though it’s more cost effective to improve customer retention, companies tend to throw marketing dollars at courting new business.
In this article, we encourage you not to neglect your best business prospects – these are your current customers. Create a strategy for customer retention to watch your profits soar.
Today, we look at how to improve customer retention with these five tools. First, let’s look at customer retention:
Studies show that retaining customers is better for your bottom line than working hard to acquire new ones. But, just what does customer retention mean?
Customer retention is the process you go through to encourage your current customers’ loyalty. Customer retention strategies work together to encourage your repeat business.
Consider this definition by Impact Learning Systems:
By definition, customer retention is the activity a company undertakes to prevent customers from defecting to alternative companies. Successful customer retention starts with the first contact and continues throughout the entire lifetime of the relationship.
Since customer retention is one of the most powerful ways to grow your business, we’re here to tell you that it is doable. The best part about customer retention is that you already have a relationship with these customers because they’ve already made at least one purchase from you.
They know your business and a little about at least one of your products. Now, it’s up to you to convince them to move forward with your business again and again. To help you do that, here’s how to improve customer retention with these five tools.
The most important part of your customer retention strategy is relationship building. Once your customer makes the first purchase, it’s time to personalize the message.
This allows you to tailor information to each customer’s needs.
For example, let’s say you purchase a pair of jeans on an eCommerce site. That company may then send you an email with product recommendations that might go with your new pair of jeans.
Alternatively, you might sell vacuum cleaners online. You could continue to build the relationship by offering emails that include cleaning tips and product recommendations on vacuum cleaner bags.
Continue reading “Improve Customer Retention With These 5 Tools”
It feels great to acquire a new customer, doesn’t it? How about the rush you get when someone fills out your lead generation form for the first time?
All of this makes you feel super-charged, like you are doing everything exactly right.
What if this happened on such a regular basis that your company was in a constant state of growth?
In this article, we’re going to look at eight user acquisition tactics that could skyrocket your growth because, after all, no sale or lead happens by itself. You’ve got to put in the leg work to make this happen.
If the phrase, “acquisition tactics” makes you break out in hives, there’s no need to worry. We’re going to break that down for you and show you some strategies you can implement to boost your growth.
Take it easy and don’t try to implement them all at once. You’ll find many ways to gain traction and jump start growth, but what’s important is that you do what works the best for your business. This may mean trying a few tactics, testing and revising for the best growth improvement.
Let’s dive into eight user acquisition tactics.
No list on acquisition tactics would be complete without stating the simple fact that to grow your business, you first have to offer a great service or product.
What’s more, your products and services have to be ready for acquisition. Before beginning the process of on-boarding customers, make sure your product is completely ready for public consumption.
Additionally, ask yourself if your increase in growth-type activity can be handled by your servers and your staff.
Continue reading “8 User Acquisition Tactics That Could Skyrocket Your Growth”
Doing business online is all about converting your website visitors into customers. Did you know there are additional ways to convert customers and increase your conversion rate optimization?
In this article, we’re going to talk about how to conduct a webinar and convert listeners to customers.
What is a webinar? And, how can it help you?
Just what is a webinar? A webinar is a live meeting that takes place over the web. It’s an incredible marketing as well as educational tool.
The purpose of the webinar is to grow your business through educating potential and existing customers. More often than not, you’ll also want to generate new leads.
When you host a webinar, you can give users a live presentation, discussion, demonstration or instructional session.
Generally, people sign up for a webinar in advance. Most often, your webinar will last anywhere from 30-60 minutes. Any longer than that, and you will lose their attention.
You might have one-two presenters for an average of 30 participants.
In addition, there are some added financial benefits to hosting a webinar.
Continue reading “How To Conduct A Webinar And Convert Listeners To Customers”