Whenever a new client hires us to increase their landing page or eCommerce conversions the first thing we ask is “How do you currently track your statistics?” You’d be surprised at the answers we get – here’s a small sample:
“We just track sales”
“We track hits using Awstats in our Cpanel”
“We track visit, sales, ROI per visit, and Using our logistical…[continued talking for about 4 minutes]… in Excel Spreadsheet“
It still amazes me how many people with all the free tools such as Google Analytics still don’t track their site’s conversions.
So ladies and gentlemen, before we can give you any tips to increase your conversions the first thing we we will teach you is how to install Google Analytics so you can know exactly what is going on in your page.
This guide is made for the complete beginner so I will go into every detail and post a ridiculous amount of screenshots that may seem like common sense to more versed users.
Read the Step by Step Guide to Google Analytics for Beginners after the jump!