Category: eMail Optimization

How You Can Master And Benefit From Automating Your Email Marketing

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year.

You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach.

In this article, we look at how you master and benefit from automating your email marketing.

First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips for using automated email workflows.

Let’s get started with your automated email marketing information. Continue reading “How You Can Master And Benefit From Automating Your Email Marketing”

7 Ways To Grow Your Customer Base With Emails

7 Ways To Grow Your Customer Base With Emails

Your customers are the essence of your business. Most business owners instinctively know this.

What many don’t know is that you have to cultivate and nurture your customers to grow your base and retain your customers.

In this article, we look at seven ways to grow your business with emails. We’ll show you how to do it and why.

Let’s look at the transactional email and the power it has to grow your business. Continue reading “7 Ways To Grow Your Customer Base With Emails”

7 Tips To Make Sure Email Series Subscribers Don’t Unsubscribe During The Series

Tips To Make Sure Email Series Subscribers Don't Unsubscribe During The Series

To stay or go. That is often the question on email subscribers’ minds.

Your job is to eliminate the question from their mind by providing such worthwhile content, the decision is never contemplated.

In this article, we look at seven tips to make sure your email series subscribers don’t unsubscribe during the series.

#1: Don’t Send Too Much, Too Soon

You are excited that someone signed up for your email list, and the person is all set to start receiving your email series.

But, did you properly plan your series? If you have too many emails set up to go out closely spaced together, you may be setting the stage for a mass unsubscribe.

To avoid email fatigue, you want to make sure you’ve set an appropriate time span between emails in your series.

According to Smart Insights, email marketing benchmarks are a good guide to base your success on. You can see how your emails compare to others in your same industry.

Continue reading “7 Tips To Make Sure Email Series Subscribers Don’t Unsubscribe During The Series”

Email Marketing Guide - How To Have Your Cake And Eat It Too

Email Marketing Guide – How To Have Your Cake And Eat It Too

Have you heard about email automation? Or, have you heard about it, but just the name sounds too intimidating to explore further?

In today’s article, we’re going to look at how automation leads to an increase in customers, growth for your business and improved revenue.

We’ll take some of the mystery out of email workflows and automation so you can get busy with your email marketing.

Here’s your email marketing guide.

Defining Email Automation

Let’s get rid of the mystery. Email automation is the best way to engage your customers because it allows you to send out a string of emails at just the right time.

With email automation, you let your email service provider do the heavy lifting for you. For example, if a customer places several items in their shopping cart and leaves, you can target them and reach out to remind them they left something in their cart.

Often times, this encourages their follow-through.

Email automation allows you to develop a closer relationship with your customers because you can maintain communication and increase brand awareness.

Continue reading “Email Marketing Guide – How To Have Your Cake And Eat It Too”

The Best Of The Best – Top 5 Email Marketing Tools For 2016

The Best Of The Best - Top 5 Email Marketing Tools For 2016

Email marketing is important to your marketing strategy. So important, in fact, we’re going to highlight the best of the best – top 5 email marketing tools for 2016.

First, let’s talk a bit about why email marketing is pivotal to your overall marketing plan.

Benefits of Email Marketing

In an email statistics report from the Radicati Group, we learn that more than 2.6 billion people worldwide use email, and they expect more than one-third of the world’s population to be using email by 2019.

The report goes on to explain that businesses send more than 109 billion emails to their customers daily.

Email marketing is simply one of the very best ways to get in front of your customers. With email, you have the ability to land right in your customer’s inner sanctum.

In an age of ultra-personalization, you can customize your email marketing to your customers’ needs and interests.  You can provide them something of value that they appreciate. This makes your business top of mind when they’re looking to make a purchase.

One of the other great benefits of email marketing is that you can segment your audience into separate lists. This allows you to reach them with targeted content. For example, let’s say you are a swimming pool company, but you also sell grills.

You can send one email to your pool customers and one email to your grill customers.

The other benefit of email marketing is that it’s inexpensive. You can reach a large number of people at a very minimal cost.

Now, let’s look at the top five mail marketing tools for 2016.

#1: MailChimp

The first thing that makes MailChimp the best of the best is their Forever Free Plan – a great tool for small business owners and non-profits.

Continue reading “The Best Of The Best – Top 5 Email Marketing Tools For 2016”