Facebook wants you on its network, and it has some great bait. No, it’s not giving you free credit and beer; it’s giving out free data. Facebook Insights is a surprisingly rich analytics platform that you can use for landing page optimization.
Insights will teach you about your Facebook fans (for free) and show you what they’re up to. Of course, it’s always good to know your audience before you reel them in.
Know who you’re dealing with
If you have a Facebook page, Insights’s data will shed light on two big aspects of your audience:
#1. Preferred topics – you can see the reach, sharing activity, and clicks captured by your posts on Facebook. This reveals which types of content resonate with your fans.
The mobile web is about to kick down your door. Some say mobile users will outnumber PC users on the web in three years. You should be thrilled. Why? Because when you optimize mobile landing pages, you become a better marketer.
You are about to go from a karate student to a Samurai Warrior of Optimization. Mobile landing pages will demand it. You will follow the same principles of optimization, but you will need a mastery of the art, and this blog post will help you.
5 Landing Page Optimization Strategies for Mobile
First, you must understand why people visit your site from smartphone or tablet. One thing you can be sure of: they have a goal. They are not pointlessly browsing. They do that on PCs at work.
Congratulations! Your landing page earned a conversion. Don’t get too comfortable, though. You need to push marketing ROI even higher, and you can do that with landing page optimization for your confirmation pages.
Too many websites have useless confirmation pages. Visitors fill out forms, buy a product, or download content, and all the page says is, “thanks!” What it should say is, “if you liked that, you’re going to love this!”
Companies spend millions of dollars to drive traffic to websites. A small, highly engaged fraction of that traffic converts and is still on the site. You have their attention. Engage them!
Re-engagement should begin immediately after purchase on an ecommerce site. Lead nurturing should continue immediately after downloads on a B2B site. Your goal should be to build relationships with these people. Don’t dump them like a one-night stand!
Rules of engagement for confirmation pages
Below is a list of test ideas for your conformation pages. But before we get to that, let’s set some ground rules for your offers: