Will HTML 5 browsers increase your conversion rate?

When driving responses online, a crisp and straightforward form is conversion gold.

With the implementation of HTML 5 in most next generation browsers, many new features will help you build simpler and more straightforward forms for your users that will help to increase your conversion rate. Continue reading “Will HTML 5 browsers increase your conversion rate?”

How to track conversions without a “conversion page” in Google Optimizer

When you set up an AB Experiment through Google Website Optimizer, it expects you to have a few separate pages:

  • The Control Page
  • The Variant Pages
  • The Conversion Page

For most websites this isn’t a problem, but what if you’re unique? What if you don’t have a typical conversion page to thank the user?

Don’t fret – we’ll show you how to trigger that conversion script if your end goal is a download, redirect, or something else non-standard. You can even use these techniques to confirm your visitors are actually reading your copy.

Continue reading “How to track conversions without a “conversion page” in Google Optimizer”