Jon Correll – Marketing & Landing Page Optimization Blog

eMail Optimization

How You Can Master And Benefit From Automating Your Email Marketing

Email marketing automation is one of the top marketing buzzwords of the year.

You’ll find that email marketers everywhere are abandoning mass-emails for a more personalized, strategic approach.

In this article, we look at how you master and benefit from automating your email marketing.

First, we’ll tell why you’ll benefit from it, and then we’ll give you some advanced tips for using automated email workflows.

Let’s get started with your automated email marketing information. Continue reading “How You Can Master And Benefit From Automating Your Email Marketing”

Conversion Strategies

Merry Christmas Versus Happy Holidays in Your Headlines – Does it matter?

Merry Christmas versus Happy Holidays in your headlines - Does it matter

We live in a politically correct society today. So, does that ever have you wondering about your copy and your headlines? Do you ever wonder if your text is off-putting to people or just what the fuss is all about?

In this article, let’s look at Merry Christmas versus Happy Holidays in your headlines and ask, “Does it matter?”

First, we’re going to tell you upfront that this is ultimately your decision. You know your target audience best, and if you don’t, you should.

What we are going to do is present a case for both sides, and then you can decide where you fall. So, let’s get to it. Continue reading “Merry Christmas Versus Happy Holidays in Your Headlines – Does it matter?”

Free Internet Marketing Resources

Step-by-Step Guide for Google Analytics 2016

Google Analytics stands apart in a league of its own as the best tool for understanding your web traffic and conversions.

Yet, as the best tool, it can be confusing and overwhelming to figure out.

In this article, we first look at how you set up an account in Google Analytics, and then we look at some more advanced tips for making it work for you.

Here’s your step-by-step guide for Google Analytics: Continue reading “Step-by-Step Guide for Google Analytics 2016”

Conversion Strategies

How To Color Your Website And Influence Conversion!

Have you ever wondered if a specially chosen color would affect the buying habits of your website visitors?

The answer is, “yes,” color absolutely influences visitors to your website, and it is even responsible for the actions they take.

Let’s look at how to color your website and influence conversion, but, first, let’s review why color has such power to persuade your website visitors. Continue reading “How To Color Your Website And Influence Conversion!”

Marketing Tips

Google Data Studio – Be a Data Rock Star

Have you heard of Google Data Studio?

If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use. Continue reading “Google Data Studio – Be a Data Rock Star”