We analyze some of the largest online retailers landing pages for one of the biggest online shopping days Cyber Monday.
Amazon
- Keeping it simple with the standard Amazon layout
- Clean Cyber Monday callout
- Deals devided by % off and categories
BestBuy
- Deals laid out in an easy to view format
- Nice banner illustrations and matching brand colors
- Cool matrix of departments
Walmart
- BIG Cyber Monday banner linking to categories
- Layout throwback to the days of magazine ads
- Easy-to-read discounts
Target
- One of the better Cyber Monday banners linking to collections of deals
- Nice use of branding colors and additional banner colors for a Christmas look
- Simple boxed layout for easy access to discounted categories
Newegg
- Following Amazon’s lead, keeps the standard website layout with Cyber Monday banner
- Big display for deals set during specific hours of the day
- Nice branded internal ads for specific products
Overstock
- Forego the banner and straight into deals
- Big, bright sale prices
- Many products give it a warehouse-sale feel
Home Depot
- Cyber Monday page designed to match their print ad
- Plenty of focus on time-relevant sales
- Large and easy to read layout
Kohl’s
- Bright banner for additional sale promo code
- Beautifully division between categories
- Easy to read sale prices matching the color-code of each category
JCPenney
- MASSIVE banner with additional online coupons
- Clean design with each product divided and large, visible sale prices
- Pretty design elements create a Christmas present feel
Zales
- Large banner, keeping with brand colors, displaying BIG sale discounts
- Beautiful imagery showing off products with dropped prices next to original
- Easy-to-find links to each item in the store tied to the sale
Sears
- Banner linking to dedicated Cyber Monday store
- Uses links rather than products below the banner to make use of valuable real estate
- Displays biggest markdowns on gift-related products with link to more
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By Jon Correll
Hi Jon,
Bright colors, big pictures and special sales. This is like the Holy Trinity of landing pages lol!
People like bright, attention-grabbing colors so long as the color scheme is not obnoxious. Factor in bright shiny images and the always in demand slashed prices and you have the recipe for an awesome landing page which converts like mad.
Thanks for sharing the list of resources!
Ryan