Marketers today are going crazy for new techniques that get people to their landing pages. Facebook, text message ads, and more are constantly being pushed as the best new marketing techniques. However, it’s important to remember the tried and true methods of marketing. While some say that these are dead, it’s easy to see how traditional marketing is not only still alive and working, it can help you get more visitors and conversions. For this Halloween, let’s bring these Zombie techniques back to life!
Word of Mouth is Still Most Valuable
Image via Flickr by Glenn Batuyong
The best form of marketing has always been, and always will be, word of mouth. When you offer a great product or service, you’re able to have your customers do some of the marketing for you. They tell friends and family about your product or service, and recommend your company. This is a great way to get reliable conversions, no matter what you offer your visitors.
Promotional Materials Keep You on Their Minds
Image via Flickr by inga
Have you ever grabbed a pencil and realized it was something you got from a company? Promotional materials like this offer lasting marketing potential. Whether you’re giving these materials with purchases or you go to fairs and conventions, they help your customers remember you. Every time they pick up the notepad or water bottle that’s branded with your company information, they remember your products or services.
Mailers Offer Great Incentives
Image via Flickr by Eliot Phillips
Are you trying to target a specific area? If so, you can offer great incentives to customers by sending out mailers. This option is still a trusted method for local service providers. Since most people still go through their regular mail each day, they’ll see your mailer. Since it’s a physical reminder, they’re just as likely, if not more so, to actually look into your product or service if they get the information from a mailer than if they received an email. Many online businesses opt for email over snail-mail, but traditional mail can be effective!
Contests Generate Interest
Image via Flickr by Richard Masoner / Cyclelicious
Have you ever seen a contest on a blog or website? They generate a lot of interest in the product or service. There are a number of things you can do for contests, depending on what you’re selling. You can set up a “treasure hunt,” offer something great for the most number of likes or comments on your site, and more.
Keywords Still Help Your Site
Image via Flickr by esocialmediashop
Some marketers think that keywords and meta information are no longer useful for your website. This simply isn’t true. While these marketing practices don’t hold as much weight as they once did, they’re still important. When you’re working on your landing page, make sure that you include keywords for your site that will bring people in from the search engines. In addition, make sure you have a good meta description and title.
Just because some marketing practices are old doesn’t mean that they aren’t relevant. When you’re working on your marketing plan, make sure you consider all options. This will help you bring in more customers and increase your sales significantly. Each piece you do is a part of the marketing whole.
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By Jon Correll
One thought on “Zombie Marketing – Understanding “Dead” Marketing Techniques and How They’re Still Alive”
Hey Jon, nice post. Some of these seem like they are from the dinosaur age or from my age group. The oldies but goodies. I liked the point about key words still being useful as many downgrade the importance of meta title and keywords. Thanks for the insights.