We all hate pop-ups, right? Well, technically yes. In most studies, 90-95% of respondents claim to hate pop-ups. So, if this is true, why are they still used all over the internet? The honest truth of the matter is that they are used because, as much as people hate them, they respond to them. Many website owners have seen an increase in sales as much as 40% after adding pop-ups. However, you need to be careful and use un-annoying tactics when integrating pop-ups in your site.
As always, be sure to test your popup, as these are general guidelines and may not be the best for your traffic. Consult our Opt-in Email Newsletter Popup Best Practices for more inspiration on what to test.
Only Have Sales or Email Capture Pop-Ups Show for Visitors Once
If you want visitors to return to your site often, make sure they are not constantly seeing your pop-up. If they don’t give you their email address right away, it’s not likely they will want to the fifteenth time they come to your site. Especially not through a pop-up. So, put a cookie on the site to track visitors and only show the pop-up to new visitors.
Consider Delayed Pop-Ups
Image via Flickr by zimpenfish
Not all pop-ups are necessary as soon as a page loads. Consider a delayed pop-up for your site. There are a variety of options for this, including pop-ups that only show on scroll, on click, or after a certain amount of time on the site.
Use Small Pop-Ups
Imagine this – you are on a website, reading along, and all of a sudden something blocks what you were reading. It’s a little jarring, isn’t it? Though it is likely to get a visitor’s attention, it is also very annoying. However, if you use smaller pop-ups, they are less likely to be ignored than those that grab the attention in an irritating way.
Pop-Ups can be Used for More Than Email Capture and Sales
Image via Flickr by Rob Enslin
Did you know that you can use a pop-up for more than simply getting email addresses or trying to sell something? Many websites now use prompted customer support chats. A pop-up will ask the visitors if they would like to speak with a customer service representative. If they click “Yes,” it will connect automatically with the website chat. This is a great way to make sure that visitors get great service. Comments, information for the customer, and more can be put in pop-ups.
Respect When a Visitor Says No
More and more websites today are not respecting their visitors when they simply don’t want to deal with the pop-ups. If visitors to your site click to close, they do not want to see the pop-up. They do not want to enter their email addresses there. Accept this. Do not then have another pop-up that asks if they are sure. This is one of the most irritating trends in website pop-ups. If your goal is to be un-annoying, stay as far away from this trend as possible.
Even though we all profess to hate pop-ups, they are working. Each type of pop-up, however, works in different situations. It is important to do testing on your site to find out if your pop ups work and if so, what options are best for you.
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By Jon Correll