We analyze some of the largest online retailers landing pages for one of the biggest online shopping days Cyber Monday.
Best Buy
- Good looking headline with nice background design
- A great way to lay out the different categories of the site with icons/text links
- Large red callout with “hottest cyber week deals” and “show now” button
jcpenney
- Keeps it extremely simple with a large headline text reading “shop cyber monday deals today!”
- With the simple theme has links for all categories on the site
- Good red blurb on top left showing ‘free shipping’
Macy’s
- Huge headline exclaiming that it is cyber monday, and also showing 15% off and free shipping for items $75 and up
- Special deals to scroll through like buy one get one free
- Different categories to shop in during cyber monday
Target
- Good headline talking about “deals” and “steals”
- Awesome neon sign graphic pointing to the “deals”
- Shop by categories link on sidebar and in main content with picture and text links
Walmart
- Big area of their homepage dedicated to Cyber Monday showcasing a couple of deals
- Good headline saying “Our Best online specials”
- Very large “Cyber Monday” headline very hard to miss, also hard to miss the free shipping headlines
Amazon
- Amazon has a very large link on their homepage helping you find their Cyber Monday deals
- A great feature of Amazon’s Cyber Monday page is the lightning deals with cool countdown and showing which lightning deals were already claimed by people real time
- Tons of links to all kinds of different products all over the page, something for everyone
Newegg
- Very cool headline “Don’t freak out. Geek out” for the main banner on Newegg’s page
- The copy “1,000+ & growing Cyber Monday Deal List” implying they are going to add more deals to their page later!
Overstock
- Awesome area dedicated just to cyber Monday stuff with a slider showing their best deals with red labels of price and how much percent off
- Straight to the point headlines “cyber Monday” and “shop our lowest prices of the year”
- Great links under the deals showing more ways to save on different items and “see all deals” button to click
