3 Landing Page Teardowns for Inspiration

Whenever we start a new Landing Page Optimization project we like to start-out by seeing what else is out there.

In this new section we’ll run through high-traffic landing pages that we like, and highlight the good and bad.  

To see our comments, just rollover the images.

Intuit Quickbase

• Pros:
  • Clear headline that accurately describes the product.
  • Clear call to action button placed to maximize horizontal eyeline exposure.
  • Inclusion of implied testimonials including Fortune 500s to raise trust.
• Cons:
  • Poor call-to-action button contrast.
  • Stock photos are simply window dressing, lost opportunity for engagement.
  • Implied testimonials colors may be distracting, test grayscale.

MailChimp Email Marketing

• Everybody loves monkeys – great and memorable mascot.
• Testimonial from Mashable, good fit for their demographic.
• Good call-to-action button with nice contrast placed “above the fold”.

Cons:

• Testimonial length is too long, and font too small – incredible customer list in there including Intel, Staples, and more that should be drawn out more.
• “Top rated social media tool” is a confusing sub-headline.
• “Get a completely free account” is what got us to start using MailChimp ourselves, perhaps underutilized as central messaging of landing page.

LotusLive iNotes

• Professional, non-obtrusive headline/background color combo.
• Call to action button with descriptive action oriented text.

Cons:

• Three headlines at top is too much.
• Way too much text in the “why lotuslive inotes – better word economyt needed.
• No testimonials, no human element.

That’s it folks

We realize it’s a lot harder to create than to critique, all the pages above clearly have a lot of thought and energy put behind them.

We will, however, put our money where our mouth is – click here to contact us today and learn how we can drastically increase your website conversion rate for no money up front, and backed by our $10,000 guarantee!