Whenever we start a new Landing Page Optimization project we like to start-out by seeing what else is out there.
In this new section we’ll run through high-traffic landing pages that we like, and highlight the good and bad.
To see our comments, just rollover the images.
- Clear headline that accurately describes the product.
- Clear call to action button placed to maximize horizontal eyeline exposure.
- Inclusion of implied testimonials including Fortune 500s to raise trust.
- Poor call-to-action button contrast.
- Stock photos are simply window dressing, lost opportunity for engagement.
- Implied testimonials colors may be distracting, test grayscale.
MailChimp Email Marketing
- Everybody loves monkeys – great and memorable mascot.
- Testimonial from Mashable, good fit for their demographic.
- Good call-to-action button with nice contrast placed “above the fold”.
- Testimonial length is too long, and font too small – incredible customer list in there including Intel, Staples, and more that should be drawn out more.
- “Top rated social media tool” is a confusing sub-headline.
- “Get a completely free account” is what got us to start using MailChimp ourselves, perhaps underutilized as central messaging of landing page.
- Professional, non-obtrusive headline/background color combo.
- Call to action button with descriptive action oriented text.
- Three headlines at top is too much.
- Way too much text in the “why lotuslive inotes – better word economyt needed.
- No testimonials, no human element.
That’s it folks
We realize it’s a lot harder to create than to critique, all the pages above clearly have a lot of thought and energy put behind them.
We will, however, put our money where our mouth is – click here to contact us today and learn how we can drastically increase your website conversion rate for no money up front, and backed by our $10,000 guarantee!
5 thoughts on “3 Landing Page Teardowns for Inspiration”
Do you know that every page of your site gives this error:-
IEPNGFix: Unclickable children of element:
when viewed with IE8 and Windows (maybe also other versions of IE).
It’s a pain and I think you probably want to fix it up!
Hi Aileen – Thanks for working with us to get it resolved – it should be fixed now.