Google Data Studio – Be a Data Rock Star

Google Data Studio - Be a Data Rock StarHave you heard of Google Data Studio?

If not, we’re going to tell you what it is and how you can be a data rock star just by using it. If you have heard of it, you’ll enjoy our advanced tips that break it down into something that is easy for your business to use. Continue reading “Google Data Studio – Be a Data Rock Star”

Get Inspired – Blow Your Mind Website Examples!

It’s always fun to browse the web for ideas for your website and landing pages. Not only can you see what others are doing, but you can find some truly innovative websites.

In this article, we’re going to help you get inspired with blow your mind website examples!

lifeofpi

Life of Pi

An epic website for an epic movie.

This mind-blowing site lets you navigate with just your scrollbar. No need to find the navigation because it’s right under your fingertips.

Have fun visiting this site.

Visit Website

audobon

Audobon Society

This website lands on our list because of its usage of photography and its easy navigation.

It’s a simple website to navigate, plus, you’re immediately hit with relevant, informational content offerings in the home page slider.

Don’t miss this beautiful site.

Visit Website

airbnb

AirBnB

We like this website because it’s gorgeous, and the photography is outstanding.

Continue reading “Get Inspired – Blow Your Mind Website Examples!”

5 Design Principles Nearly 95% of Websites Screw Up. Are You?

5 Design Principles Nearly 95% of Websites Screw Up

Your website is the face of your brand.

Whether you’re advertising online or in traditional media like print and television, nearly everyone visits your website before choosing to do business with you.  One study shows that more than 81% of people conduct online research before buying.

Because your website is so pivotal to the success of your business, we’re going to look at five design principles nearly 95% of websites screw up. Then, we invite you to ponder the question, “Are you?”

#1: Visual Hierarchy

Visual hierarchy is one of the most important principles of good web design, and one that many businesses routinely mess up.

Every website should have a noticeable visual hierarchy. If it doesn’t, it’s hard for your website visitors to know what’s important.

Let’s define the term: visual hierarchy is the arrangement or presentation of elements in a way that implies importance.

Continue reading “5 Design Principles Nearly 95% of Websites Screw Up. Are You?”

How To Conduct A Webinar And Convert Listeners To Customers

How To Conduct A Webinar And Convert Listeners To Customers

Doing business online is all about converting your website visitors into customers. Did you know there are additional ways to convert customers and increase your conversion rate optimization?

In this article, we’re going to talk about how to conduct a webinar and convert listeners to customers.

What is a webinar? And, how can it help you?

Defining the Webinar

Just what is a webinar? A webinar is a live meeting that takes place over the web. It’s an incredible marketing as well as educational tool.

The purpose of the webinar is to grow your business through educating potential and existing customers. More often than not, you’ll also want to generate new leads.

When you host a webinar, you can give users a live presentation, discussion, demonstration or instructional session.

Generally, people sign up for a webinar in advance. Most often, your webinar will last anywhere from 30-60 minutes. Any longer than that, and you will lose their attention.

You might have one-two presenters for an average of 30 participants.

More Webinar Benefits

In addition, there are some added financial benefits to hosting a webinar.

Continue reading “How To Conduct A Webinar And Convert Listeners To Customers”

Popup Strategies and Best Practices For eTailers

popup-strategiesPopups are annoying, right? Sometimes. Okay, usually they are annoying.

Popups don’t work, right? Wrong.

Popups work. They usually work very well. (See my 2012 post on testing opt-in email popups.)

Why are marketers across the Internet suddenly so interested in popups when before everyone thought users hated popups? Technology, coupled with etailers using popups in more strategic ways, have led to more and more ecommerce conversions and sales.

Take for instance, Nikky from Etsy shop, Nikky in Stitches. She installed a popup to capture email addresses, and she saw a subscription rate of 5.5%. She found that an entry popup with a timed delay of 2 seconds led to an incredible 1,375% increase in email subscriptions.

Continue reading “Popup Strategies and Best Practices For eTailers”