Whether you’re advertising online or in traditional media like print and television, nearly everyone visits your website before choosing to do business with you. One study shows that more than 81% of people conduct online research before buying.
Because your website is so pivotal to the success of your business, we’re going to look at five design principles nearly 95% of websites screw up. Then, we invite you to ponder the question, “Are you?”
#1: Visual Hierarchy
Visual hierarchy is one of the most important principles of good web design, and one that many businesses routinely mess up.
Every website should have a noticeable visual hierarchy. If it doesn’t, it’s hard for your website visitors to know what’s important.
Let’s define the term: visual hierarchy is the arrangement or presentation of elements in a way that implies importance.
Why are marketers across the Internet suddenly so interested in popups when before everyone thought users hated popups? Technology, coupled with etailers using popups in more strategic ways, have led to more and more ecommerce conversions and sales.