Whether you’re currently using website popups, or you’re intrigued by the idea of them, it’s worth noting that evidence does exist that shows popups increase online conversion rate optimization in everything from sales to newsletter signups. This is increasingly true during the holidays when your web traffic most likely increases exponentially.
Shopify, the eCommerce solution chosen by many online retailers, says test after test has proven that popups work extremely well. In one test, popups drove 1,375% more email captures vs. a sidebar opt-in form.
In this article, we’re going to assume you’re onboard with website popups and answer the question, “Should you change your website popups for holiday?” We’ll also give you some ideas for holiday website popups.
So, should you change your website popups for the holidays? Yes! You most certainly should. This is the perfect opportunity to catch new visitors and leads and honor your loyal customers as well.
Changing out your website popups for the holidays will increase your conversion rate and position your site to increase business over the holidays.
Website Popup Types
First, let’s talk about the different kinds of popups you could have on your site. Usually online retailers include these on their landing pages. Sometimes they show up when the visitor first arrives on your landing page, but more often, they show up when a visitor tries to leave the landing page.