Whether you’re advertising online or in traditional media like print and television, nearly everyone visits your website before choosing to do business with you. One study shows that more than 81% of people conduct online research before buying.
Because your website is so pivotal to the success of your business, we’re going to look at five design principles nearly 95% of websites screw up. Then, we invite you to ponder the question, “Are you?”
#1: Visual Hierarchy
Visual hierarchy is one of the most important principles of good web design, and one that many businesses routinely mess up.
Every website should have a noticeable visual hierarchy. If it doesn’t, it’s hard for your website visitors to know what’s important.
Let’s define the term: visual hierarchy is the arrangement or presentation of elements in a way that implies importance.
If you are an e-commerce retailer, you want your website to generate business and increase revenue. You want repeat customers and customers who spread news of your great products.
Once you understand your goals, it’s time to make them happen. In this article, we’re going to discuss four ways to squeeze more profit out of your website.
#1: Offer Free Shipping
Yes, we’re suggesting you will squeeze more profit out of your website if you give something away. Yes, you’re going to need to do a bit of testing, but this one is almost a “must have”. Why? Because Amazon has practically made it “required” in the minds of your visitors to get FREE shipping. The cool thing is you can test and see the difference it has on your conversions. Does that increase your profit or make it sink?