Whether you’re advertising online or in traditional media like print and television, nearly everyone visits your website before choosing to do business with you. One study shows that more than 81% of people conduct online research before buying.
Because your website is so pivotal to the success of your business, we’re going to look at five design principles nearly 95% of websites screw up. Then, we invite you to ponder the question, “Are you?”
#1: Visual Hierarchy
Visual hierarchy is one of the most important principles of good web design, and one that many businesses routinely mess up.
Every website should have a noticeable visual hierarchy. If it doesn’t, it’s hard for your website visitors to know what’s important.
Let’s define the term: visual hierarchy is the arrangement or presentation of elements in a way that implies importance.
We talked about copywriting tips for your eCommerce product pages in a previous article, so this time, we’re going to talk about writing for your homepage.
And, we’re going to put a little spin on it. Not only are we going to discuss 10 copywriting tips and techniques for eCommerce homepages, but we’re going to discuss how to do it tactfully and without sounding like a marketing tactic you learned in school.
You know what I’m talking about. It’s those times when – even though you are an honest, genuine person – your copy starts sounding like a sleazy, cold call.
We think it’s important for your homepage copy to reflect your company and its ideals. For example, if you’re selling women’s perfume, you want to be truthful and descriptive with your copy. You want to evoke a feeling, a smell, and a reason to purchase.
You want to write honest copy that sells, right? Here are ten copywriting tips and techniques for your eCommerce homepage that will attract customers and keep them moving through your site.
#1: Write Winning Headlines
Six to 12 words, that’s all that stands between you and a higher click-thru rate. David Ogilvy says, “On average, five times as many people read the headline as read the body copy.”
Disclaimer: This post is being written by one of CV’s designers so hang on to your seats and take it all with a grain of salt.
5 Cool Sites – Landing Page Inspiration for 2012
So you’ve got a website with a high bounce rate and your visitors aren’t hanging around too long to be sold on the information you’re giving them? Well I’ve got a solution for you! Trick them into staying longer with the use of shiny objects! I’ve found some great “sticky” website design inspirations for 2012.
I know that when I come across a site with neat little do-dads I spend way too much time playing with them and then I end up being hooked into the site and I have to read everything that is on it. It’s science.
With the use of modern HTML and CSS with some JS sprinkled in, you can change your boring, Netscape 4.0-optimized site into shiny object that all your competition is jealous of and your clientele is awed by!
But there’s one thing you need to watch out for… load times! There were a couple of sites I was going to add to this blog post but they took so long to load I fell asleep, took a nap, woke up and ended up closing the site before it even finished.
Here’s five sites I have collected that I’ve wasted too much time playing with: