Doing business online is all about converting your website visitors into customers. Did you know there are additional ways to convert customers and increase your conversion rate optimization?
In this article, we’re going to talk about how to conduct a webinar and convert listeners to customers.
What is a webinar? And, how can it help you?
Defining the Webinar
Just what is a webinar? A webinar is a live meeting that takes place over the web. It’s an incredible marketing as well as educational tool.
The purpose of the webinar is to grow your business through educating potential and existing customers. More often than not, you’ll also want to generate new leads.
When you host a webinar, you can give users a live presentation, discussion, demonstration or instructional session.
Generally, people sign up for a webinar in advance. Most often, your webinar will last anywhere from 30-60 minutes. Any longer than that, and you will lose their attention.
You might have one-two presenters for an average of 30 participants.
More Webinar Benefits
In addition, there are some added financial benefits to hosting a webinar.