New UK Cookie Consent Law in Effect Today
(UPDATED: See end of post)
If you happen to have websites in the UK, be prepared to make some serious changes with the new UK Cookie Law that requires you receive a visitor’s explicit consent before you can place a tracking cookie.
How serious is it? Well, if £500,000 ($782,350 USD) doesn’t sound like much, you don’t have anything to worry about. The rest better pay attention.
A recent article from the BBC on the United Kingdom Cookie Law, states that “From Sunday (May 27, 2012), sites must obtain ‘informed consent’ from visitors before saving cookies on a machine.”
Here’s the real rub, the article also states that:
“The guidelines, set by the EU, mean visitors must be told what cookies are being placed on their machine. Typically, this will mean a pop-up window seeking consent.”
Are they really intending to force EVERY visitor to consent to cookies every time they come to a site? That’s crazy. (Maybe our popup optin best practices will come in handy for you Brits. 😉