The Internet is full of possibilities when it comes to driving traffic to your online store. One of the easiest, and often less expensive ways, is to use social media.
In this article, we’ll talk about social media tricks that drive traffic to your online store. We’ll help you guide your social media followers to your landing pages to increase your conversion rate optimization.
With 53% of the people on Twitter recommending products in their tweets, the importance of social media to your bottom line is growing daily.
What’s more, studies show that social media is a proven influencer when it comes to purchasing decisions, and more than 90% of consumers turn to social media before making the decision to buy.
So, you can see the importance of social media to your optimization efforts. Here are social media tricks that drive traffic to your online store:
Optimize Your Content
Overly promotional posts and tweets won’t drive as much traffic to your online store as content that is valuable.
If you don’t have a social media presence for your website, you almost might as well not have a website at all. Ok, so it’s not quite that bad, but you really do need to have a good integration of social media. There are a lot of ways to do this, but today we are talking about why. What is the importance of using social media, and what are the consequences if you don’t?
Riddle me this – What do social media and search engines have in common? Answer – They both love fresh, new, relevant content. Because of this, they are working hand-in-hand today. Realistically, if you have a crappy social media presence, or none at all, you are likely to rank lower in the search engines. Maybe it sucks (depends on your opinion of social media), but that’s the way the world, and SEO, is going. The more social, the better. Continue reading “Social Integration: The Necessity of Social Media in Your Site”