Automating Your Social Media is Destroying Your Image

Why Automating Your Social Media Could Be Damaging Your Image

Shortcuts are good, right? Not so when it comes to social media.

You are busy, managing your day, and sometimes it may not seem like you have enough time to take care of tweeting and posting. Enter in the plethora of Internet tools catering to someone just like you.

You can automate nearly all of your social media tasks, but should you? Today, we are going to look at why automating your social media could be damaging your image. We’ll look at when it’s definitely not okay to automate, and what tasks might be okay to automate.

Let’s explore why automating your social media could be damaging your image.

Social Means Social

Let’s take the general term, social media, and define it. Social media involves applications that allow users to create and share content and to participate in social networking.

So, by its very definition, social media is social, leaving little doubt that automating all the time doesn’t make for businesses.

Yet, when it comes to marketing managers and social media managers, much of the social side of social media is constantly replaced with automation tools. This makes the marketing department’s job easier, but at what coast to your image and your brand?

The Rise of Automation

Automation tools were created to fill a niche, and many of them have been quite successful. Most people are willing to do anything if it saves them time. After all, wouldn’t it be nice to set your tweets and posts for the week and let social media operate alone?

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Social Media Tricks That Drive Traffic To Your Online Store

Social Media Tricks That Drive Traffic To Your Online Store

The Internet is full of possibilities when it comes to driving traffic to your online store. One of the easiest, and often less expensive ways, is to use social media.

In this article, we’ll talk about social media tricks that drive traffic to your online store. We’ll help you guide your social media followers to your landing pages to increase your conversion rate optimization.

With 53% of the people on Twitter recommending products in their tweets, the importance of social media to your bottom line is growing daily.

What’s more, studies show that social media is a proven influencer when it comes to purchasing decisions, and more than 90% of consumers turn to social media before making the decision to buy.

So, you can see the importance of social media to your optimization efforts. Here are social media tricks that drive traffic to your online store:

Optimize Your Content

Overly promotional posts and tweets won’t drive as much traffic to your online store as content that is valuable.

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Facebook Landing Page Optimization: How to use social media data for tests

Facebook wants you on its network, and it has some great bait. No, it’s not giving you free credit and beer; it’s giving out free data. Facebook Insights is a surprisingly rich analytics platform that you can use for landing page optimization.

facebook optimization marketer bait

Insights will teach you about your Facebook fans (for free) and show you what they’re up to. Of course, it’s always good to know your audience before you reel them in.

Know who you’re dealing with

If you have a Facebook page, Insights’s data will shed light on two big aspects of your audience:

#1. Preferred topics – you can see the reach, sharing activity, and clicks captured by your posts on Facebook. This reveals which types of content resonate with your fans.

Look at the data and ask yourself, what does the audience prefer? Continue reading “Facebook Landing Page Optimization: How to use social media data for tests”