Does the thought of marketing analytics make you cringe? Does it seem overwhelming and time consuming?
Many business owners find analytics and reporting a cumbersome task and one they put off until absolutely necessary. If this is you, or you’d like some advanced tips on measuring data, this is the article for you.
We look at making marketing analytics simple and easy to understand so it’s something you want to do, not grudgingly have to do.
Traffic, traffic, traffic. While you may spend your commute avoiding roads filled with harried drivers, you need to spend your working hours knee deep in traffic.
Website traffic, that is. Your goal is to drive more eCommerce sales to your website. That’s especially true during the lucrative holiday shopping season.
If you’re like many eCommerce retailers, you may have a terrific website, but you’re most likely not using it to its full potential to drive sales and revenue. In this article we’re going to tell you how to drive more eCommerce sales by doing five things.
According to emarkete.com, this holiday season is expected to be quite strong in the United States. They predict that during the months of November and December, revenues will reach $885.70 billion. That’s an upward adjustment from the 3.2% growth rate predicted earlier this year and the highest since the 6.3% rise in 2011.
They also predict eCommerce will hit 9% of total retail sales this season, or $79.40 billion which is up from 8.3% share last year.
With those statistics in mind, let’s take a look at how you can drive more eCommerce sales by doing these five things.
#1: Use Re-targeting
Re-targeting or re-marketing can increase your conversion rate optimization and drive more eCommerce sales. What is re-targeting? It’s online advertising that helps keep your brand in front of bounced traffic after it has left your website.
Wow. Great way to communicate several different ideas in one headline.
1. Adds F.U.D. (Fear, Uncertainty, Doubt). The reader now is going to question themselves, “Is my mechanic lying? Is he over charging me?” It’s a great way to help the prospect be more open to what you’ve got to say.
2. Implied Credibility. Asking tough questions make you look like the good guys just trying to look out for the little guy, “We just want to make sure you’re OK.” If we’re asking if your mechanic is honest, then we must be honest. They are now positioned as the “Consumer Reports” of auto repair.
3. On “my side”. The fact that this company is asking this question, puts them on the same side of the table as the prospect. Now their mechanic is the “other guy” and is now on the other side. We’re now buddies locked arm-in-arm to double check to make sure “those guys” are honest.