Mastering SEO often feels like climbing a giant iceberg. First you hear one thing and then another. Today’s best practices might not be tomorrow’s. And so on and so on…
Fortunately, you can navigate the chilly waters of SEO and come out on the other side poised for SEO success.
In this article, we’re discussing six essentials of E-Commerce product pages for SEO success. We’ll give you some resources so you can learn more about SEO and stay on top of current changes.
First, let’s define SEO, or search engine optimization. This is the process by which you maximize the number of people who visit your website while ensuring that your E-Commerce site appears atop the search results on any given search engine.
SEO is vital to your E-Commerce site’s success. So, let’s dive into the six essentials of E-Commerce product pages for SEO success.
#1: Refine the Structure of Your Website
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If you don’t have a social media presence for your website, you almost might as well not have a website at all. Ok, so it’s not quite that bad, but you really do need to have a good integration of social media. There are a lot of ways to do this, but today we are talking about why. What is the importance of using social media, and what are the consequences if you don’t?
Social Media Bumps up Your SEO
Image via Flickr by Jason A. Howie
Riddle me this – What do social media and search engines have in common? Answer – They both love fresh, new, relevant content. Because of this, they are working hand-in-hand today. Realistically, if you have a crappy social media presence, or none at all, you are likely to rank lower in the search engines. Maybe it sucks (depends on your opinion of social media), but that’s the way the world, and SEO, is going. The more social, the better. Continue reading “Social Integration: The Necessity of Social Media in Your Site”