When you have the perfect business, you need to make sure everyone else gets a chance to see it. With effective marketing, you get traffic to your website and you show off your products or services to the world. It’s a win-win situation. However, if you are focusing your marketing on pay-per-click (PPC), you could be hemorrhaging money. There are a variety of reasons that PPC marketing is not effective.
You Probably Aren’t Marketing in the Correct Markets
Image via Flickr by zoetnet Continue reading “Why Your PPC Campaign is Bleeding Money”
Election Day 2012 is here! Moderators have grilled the candidates on “important issues,” but they will dodge the most important topic of all: landing page optimization.
We’re not afraid to ask the tough questions. Following our analysis of the 2012 presidential candidates’ homepages, today we look at their strategies for PPC landing pages.
Barack Obama’s Landing Page Optimization
Let’s start with Obama’s PPC ad:
Although faintly reminiscent of a religious cult, the ad makes a good emotional connection with the text, “Barack is counting on you. Join us.” Once clicked, the ad brings visitors to an email opt-in page: Continue reading “Obama beats Romney?!? (His PPC lead gen page does)”