We all hate pop-ups, right? Well, technically yes. In most studies, 90-95% of respondents claim to hate pop-ups. So, if this is true, why are they still used all over the internet? The honest truth of the matter is that they are used because, as much as people hate them, they respond to them. Many website owners have seen an increase in sales as much as 40% after adding pop-ups. However, you need to be careful and use un-annoying tactics when integrating pop-ups in your site.
As always, be sure to test your popup, as these are general guidelines and may not be the best for your traffic. Consult our Opt-in Email Newsletter Popup Best Practices for more inspiration on what to test.