Did you know that all landing pages are web pages, but not all web pages are landing pages?
If you answered, “Wow, I didn’t know that,” let’s first define a landing page. It will help you as we discuss seven landing page musts to increase your conversion rates. A landing page:
Exists to persuade your customer to take an action.
Captures your web visitor’s information. This is the conversion event that ultimately leads to conversion rate optimization.
Has a form on it.
Focuses on one action.
The most important part of your landing page is the form that exists on it. The landing page form has one purpose, and that is for your web visitor to give you information about themselves (contact info) so you can give them something in return.
That something in return could be a subscription to your email list or blog, a whitepaper, a manual or the ability to purchase from your website.
Increasing your conversion rate is vital to the success of your business, and your landing pages are the tool for success.
In this article, we are discussing seven landing page musts to increase your conversion rates. You’ll find tips and pointers to help you optimize your pages.
#1: A Cohesive Campaign
Let’s assume you are using email, social media or paid advertising to encourage users to visit your landing page. That means you already have an image and text that you are using in your advertising campaign.
Customer engagement. Mobile landing page. Mobile conversion rate. Mobile optimization. Have you thought about these topics lately?
If not, you should. According to a study, companies with mobile-optimized sites triple their chances of increasing their mobile conversation rate to 5% or above. The same study also found that companies spending more than 25% of their marketing budgets towards optimization are twice as likely to enjoy high conversion rates.
With more than 60% of users browsing on a mobile device, neglecting your mobile users means driving away potential customers. In this article we’re going to talk about ways you can nudge your mobile users along by creating optimized mobile landing pages that meet their needs.
If you want to increase revenue and increase your conversion rate, take note of these seven keys to creating mobile landing pages that convert.
#1: Cater to the Device
A recent study tells us that many eCommerce customers today are mobile browsers and desktop shoppers. Why? This is usually because it’s easier to shop on a larger screen. With some creativity, you can cater to this group of people and make it easier for them to transition from device to device.
The mobile web is about to kick down your door. Some say mobile users will outnumber PC users on the web in three years. You should be thrilled. Why? Because when you optimize mobile landing pages, you become a better marketer.
You are about to go from a karate student to a Samurai Warrior of Optimization. Mobile landing pages will demand it. You will follow the same principles of optimization, but you will need a mastery of the art, and this blog post will help you.
5 Landing Page Optimization Strategies for Mobile
First, you must understand why people visit your site from smartphone or tablet. One thing you can be sure of: they have a goal. They are not pointlessly browsing. They do that on PCs at work.