Customer engagement. Mobile landing page. Mobile conversion rate. Mobile optimization. Have you thought about these topics lately?
If not, you should. According to a study, companies with mobile-optimized sites triple their chances of increasing their mobile conversation rate to 5% or above. The same study also found that companies spending more than 25% of their marketing budgets towards optimization are twice as likely to enjoy high conversion rates.
With more than 60% of users browsing on a mobile device, neglecting your mobile users means driving away potential customers. In this article we’re going to talk about ways you can nudge your mobile users along by creating optimized mobile landing pages that meet their needs.
If you want to increase revenue and increase your conversion rate, take note of these seven keys to creating mobile landing pages that convert.
#1: Cater to the Device
A recent study tells us that many eCommerce customers today are mobile browsers and desktop shoppers. Why? This is usually because it’s easier to shop on a larger screen. With some creativity, you can cater to this group of people and make it easier for them to transition from device to device.
Mobile phone traffic to eCommerce websites has increased exponentially in the last few years. According to a Shopify study, when they looked at more than 100,000 eCommerce stores, they saw 50.3% of traffic coming from mobile (40.3% phones/10% tablets) and just 49.7% from computers.
This study exemplifies the importance of mobile. It demands we talk about what is working on mobile today for eCommerce websites.
Let’s talk about design and development strategy as well as some unique marketing strategies for mobile users.
Responsive Web Design
We’ve talked about mobile conversion rates before and how important it is that your eCommerce website be responsive and mobile-friendly. (see my note at bottom of post about mobile testing). A responsive website changes size and adjusts to the users screen size. This is so important to the success of your eCommerce experience.
The mobile web is about to kick down your door. Some say mobile users will outnumber PC users on the web in three years. You should be thrilled. Why? Because when you optimize mobile landing pages, you become a better marketer.
You are about to go from a karate student to a Samurai Warrior of Optimization. Mobile landing pages will demand it. You will follow the same principles of optimization, but you will need a mastery of the art, and this blog post will help you.
5 Landing Page Optimization Strategies for Mobile
First, you must understand why people visit your site from smartphone or tablet. One thing you can be sure of: they have a goal. They are not pointlessly browsing. They do that on PCs at work.