Data keeps your landing page optimization strong. The trouble is that some marketers are lazy with data. They get a report every month. They look at cost. They look at revenue. They throw it away and charge forward.
We want you to be the other marketers – the ones who understand “no pain, no gain.” You have to dig into data to maximize revenue, and testing is only the beginning.
Here are three metrics to start your optimization-fitness program and what to do with them:
Metric #1. Bounce rate
You know this nasty little critter. The bounce rate tells you one of two things:
- The percentage of visitors who saw your page and immediately left
- The percentage of visitors who hit your page and did not clickthrough